This is a one-day event.
3rd Floor - Exhibitors' Solution Showcase - Grand Foyer
Welcome to Exhibitor's Showcase session
Adflex
AdFlex is a pioneer in the MarTech field, helping businesses optimize their marketing performance and accelerate their digital transformation.. By the power of technology, AdFlex is ranked as a top 5 Mobile marketing agency for its excellence of performance and quality of service throughout SouthEast Asia, trusted by over 1000 partners as their chosen solution for their businesses. AdFlex provide a package of comprehensive digital transformation solutions, including martech, cloud, and infrastructure service, to enhance business efficiency and optimize expenses Ready to revolutionize your marketing strategy? Discover why AdFlex is the trusted choice for businesses across Southeast Asia at our booth!
Why Visit Us:
- AdFlex martech solution is of high quality, meeting all Digital Marketing KPIs
- Optimize time and budget by up to 60% With a 12-year history of formation and development, AdFlex leads agencies in the field of
- Affiliate Marketing with a network of B2B publishers exceeding 300 global partners.
We look forward to connecting with you and exploring opportunities for collaboration and innovation.
In Partnership With:
AIA
Unique Selling Proposition (USP): Our stand-out financial solution, the “Bùng Sức Sống 10+ cùng Vitality”, is the first life insurance product in the Vietnam market to integrate with Vitality - a digital health program to not only offer a comprehensive financial protection against health risks but also help customers to activate their wellbeing lifestyle and live healthier, longer, better lives.
Join us at our booth to discover how AIA Vietnam can walk you through the journey of health and help you increase your health quality.
Why Visit Us
- Gain a deeper understanding of your health status.
- Improve your health through simple physical activity.
- Have a chance to win exciting rewards.
- Know more about “Bùng Sức Sống 10+ cùng Vitality” insurance coverage boosting mechanism when adopting a wellbeing lifestyle.
We look forward to connecting with you and exploring opportunities for collaboration and innovation.
In Partnership With:
AnyMind
AnyMind provides comprehensive support from production and e-commerce, to logistics and marketing, using its proprietary technologies and local networks established across the world. With operations expertise and local networks across 15 markets, we help enterprises further unlock cross-border e-commerce opportunities. Join us at our booth to discover how AnyMind Group can drive your business growth
Why Visit Us:
- Explore our end-to-end solutions from influencer marketing, digital marketing, e-commerce, logistics, cross-border expansion, creator and publisher monetization
- Gain insights into unlocking local and cross-border e-commerce opportunities
- Learn how our platforms and solutions provide greater flexibility and scalability to the entire business process
We look forward to connecting with you and exploring opportunities for collaboration.
In Partnership With:
Appier
Appier Inc. is a leading artificial intelligence (AI) technology company headquartered in Taipei, Taiwan. Founded in 2012, Appier specializes in providing AI-driven solutions for businesses to enhance their marketing strategies and customer engagement. The company leverages machine learning and big data analytics to help enterprises predict consumer behavior, optimize advertising campaigns, and deliver personalized experiences across multiple devices and platforms. Appier’s innovative products and services cater to a wide range of industries, enabling companies to make data-driven decisions and achieve higher marketing efficiency. With a strong presence in the Asia-Pacific region, Appier has expanded globally, serving numerous clients worldwide.
In Partnership With:
AWING
AWING is an innovative Location-Based Marketing Channel able to digitalize and track ad campaigns in real-time. AWING channel allows advertisers to precisely target tens of millions of consumers active on offline spending (especially at store chains), and to show Brands’ Ads sponsoring Free Wi-Fi at those branded placements. Brand Safety, Exclusive-screen Display, Interactive Ads, Highly Segmented Cohorts, … and many more. AWING also simultaneously displays various (Interactive) Ad formats including TVC, Bumper Ads, Slided Banners, Text-Matching, Voucher Distribution, Surveys, etc. Join us at our booth to discover how AWING utilizes and connects individual Wi-Fi hotspots to build up a large-scale Mobile Location-based Marketing (mLBM) Channel (Vietnam nationwide & overseas)
Why Visit Us:
- Experience the service that 1/3 of Vietnam internet users (25 Million users) are experiencing at more than 7,000 locations nationwide
- Explore tech-based marketing channel crafted from Vietnam about to expand overseas
- Get a chance to receive gifts (vouchers, coupons, coffee cups,..) when experiencing AWING ads
We look forward to connecting with you and exploring opportunities for collaboration and innovation.
In Partnership With:
Chicilon Media
With 18 years of operation and development, Chicilon Media has established itself as a leader in providing advertising and communication solutions to over 700 major businesses in Vietnam, where the DOOH market is rapidly growing, driven by urbanization, technological progress, and smart city projects, making it a key element in business advertising strategies. Chicilon Media operates an extensive media network across elevator digital channels, airport channels, and supermarket channels, successfully building five major media channels: elevator TV, elevator posters, supermarket posters, airport posters, and airport large LED systems. We prioritize placing our screens at strategic locations, specifically buildings having over 9 floors, and a floor area of more than 300 square meters, with a view to maximizing advertising impacts on the target audience.
Why Visit Us:
We have:
- 92% coverage of building elevator media in Vietnam, with over 37000 high-tech advertising screens ensuring sharp and vivid display images.
- A media network across over 3,800 mid-range and high-end buildings in Hanoi, Ho Chi Minh City, and Da Nang, and more than 40 supermarkets and 14 airports nationwide.
- 40M target audience impressions per day.
Join us at our booth to discuss potential avenues for partnership and new ideas!
In Partnership With:
Creasia
CREASIA is the leading provider of outsourced sales and marketing solutions to brands and retailers. Our data- and technology-driven services include in-store and online sampling, activation, experiential, retail media, retail merchandising, field sales, field auditing and headquarter sales — help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies.
In Partnership With:
Ecomobi
At Ecomobi, we offer cutting-edge technology platforms designed to optimize KOL Affiliate Marketing and Livestream Services for global brands. Our platforms, Passio and ECOLIVE, provide comprehensive solutions to enhance your marketing efforts across multiple channels.
Why Visit Us:
- Vast Influencer Network: Tap into our vast network of over 1,000,000 KOLs, KOCs, influencers, and publishers.
- Strategic Partnerships: Co-create strategic partnerships with Ecomobi and our leading regional partners to foster business growth.
- Advanced Data System: Optimize campaigns with real-time, multi-platform data (Shopee, TikTok, Lazada).
- Seamless Integration: Smoothly execute marketing campaigns for maximum ROI.
- Top Livestream Service: End-to-end solutions with premium facilities, dedicated host programs, measurable outcomes, and expert operations.
Join us at our booth to discover how Ecomobi PTE can transform your marketing strategy with our state-of-the-art solutions. We look forward to connecting with you and exploring opportunities for collaboration and innovation.
In Partnership With:
Haravan
Haravan is a leading technology company in Vietnam in providing Omnichannel Commerce Platform, e-commerce websites builder platform and Online Marketing; helping businesses, small and medium-sized enterprises (SMEs) grow in the digital economy. With over a decade of development, by technology pioneering and dedicated team, Haravan has deployed to more than 60,000 merchants in Vietnam, including Nestle, L'Oreal, Dell, Maison, Aldo, Abbott, Thiên Long, Bitis,... making it easy for them to sell online with multi-channels on Website, on social networks and marketplaces, helping to grow their business. customers, and easily take care of and resell to customers automatically.
Why Visit Us:
- Comprehensive E-commerce Solution: Haravan provides an all-in-one solution for businesses, including online store setup, order management, product management, customer data management, payment gateways, shipping integration, marketing tools, and integration with other platforms.
- Headless Commerce: Flexible front-end system development, Haravan's back-end system operates powerfully, with high speed and unlimited scalability.
- Haravan offers professional customer support, helping businesses quickly and effectively resolve technical and business issues.
We look forward to connecting with you and exploring opportunities for collaboration and innovation.
In Partnership With:
Lunch Break
IAS
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Why Visit Us:
First-to-market products:
- Frame-by-frame video analysis
- Sentiment & 90 emotions detection
- Quality path optimization with Total Visibility
Key themes:
Outcomes - Customer results are the focus of everything we do, with that in mind our first roadmap pillar centers around continuing to deliver actionable and measurable results for our customers across our portfolio of solutions. Science - At IAS, Science is in the name - and this is reflected in our AI/ML technology used throughout our current and future products to deliver greater automation, precision, and measurable scale.
Enablement - Building on our values of #CustomerObsession, we’re focused on equipping customers with insights and intuitive interfaces for optimal processes and ease of use in 2024.
In Partnership With:
Lava Digital Group
Lava Digital Group's mission is to simplify the media buying decisions for brands, agencies, and marketers, with actionable data management, to connect & convert their audiences across screens to get results.
In Partnership With:
LA VIE
Established in 1992, La Vie, a valued member of the Nestlé Vietnam, has been committed to delivering high-quality natural mineral water to Vietnamese consumers. Throughout its three-decade history, La Vie has continually focused on product development and service excellence to contribute positive and practical values to Vietnamese people. La Vie is committed to inspiring the practice of regeneration breaks with nature in daily life, enabling individuals to effectively recharge positive energy through drinking natural mineral water moments. This is also the driving force behind our "La Vie – Nature Regeneration for Vietnam" platform.
In Partnership With:
MGID
MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display, and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers.
Join us at our booth to discover our newest solution: MGID Rich Media – Interactive ads that are engaging, and targeted based on page content rather than browsing data.
Why Visit Us:
- In-depth exploration of digital media marketing and monetization
- Diving into strategic decisions and AI technologies ensuring seamless, transparent ads.
- Uncover powerful strategies to boost ROI and successful sales funnels insights.
- We look forward to connecting with you and don’t miss out our Exclusive Prizes and Bonuses for your Brandformance campaigns.
In Partnership With:
NIQ
NIQ is the world’s consumer intelligence company. We deliver The Full View™, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth.
We’re 100 years of industry and analytical expertise with:
- Most Complete
Highest quality data from more channels, consumers, countries, and categories
- Most Clear
More understandable and actionable insights through more advanced analytics and tech
Join us at our booth to discover our Product Categories:
- Market performance measurement
- Consumer and shopper insights
- Revenue growth management
- Assortment and merchandising
- Route-to-market
- Marketing, media, and personalized offers
- Operations and supply chain
- Product offer management.
Why Visit Us: We’re creating a new era of consumer understanding and growth. We provide you with the latest and most comprehensive insights and solutions, enabling you to understand the market and your customers fully, and to develop winning strategies for growth.
WHAT IS HAPPENING: What consumers do and buy
WHY IT’S HAPPENING: What consumers think and feel
WHAT TO DO ABOUT IT: Capitalize on opportunities & mitigate risks
In Partnership With:
Novaon Digital
About Novaon Digital: Novaon Digital utilizes the power of Strategy, Technology Solutions and Creative Thinking to drive brand growth. Our inspiration comes from creating experiences that transform brands better, helping customers understand & appreciate your brand. Trusted by leading global and local brands such as Vietnam Airlines, Panasonic, Peugeot, Lexus, VP Bank, BMW, TCL,... we are dedicated to delivering exceptional results in the competitive South East Asia market.
About Novaon Commerce: Novaon Commerce is dedicated to transforming the e-commerce landscape by offering a holistic approach that encompasses every facet of online business operations. As a comprehensive e-commerce solutions provider, Novaon Commerce has collaborated with and delivered success to over 200 leading VNR500 enterprises, such as Viettel, MAY 10, VinHomes, VinFast, TCL Lighting, Forever Bedding, etc. alongside more than 50 international clients, including LG, Tokyo Life, etc. Novaon Commerce has effectively assisted these brands in achieving their objectives as they embarked on their e-commerce ventures in Vietnam.
Join us at our booth to discover how Novaon Group (Novaon Digital & Novaon Commerce) can elevate your brand experience with our comprehensive solutions.
Why Visit Us:
- Digitally transform your brand experience with cutting-edge technology
- Enhance audience engagement with creative strategies
- Collaborate with trusted partners of leading brands.
We look forward to connecting with you and exploring opportunities for collaboration and innovation.
In Partnership With:
OMverse
OMverse Group is an ecosystem providing Comprehensive Growth Solutions for businesses through its four member companies: Omega Media, Omega Martech, Fantastic Eggs, and Omeez. We support businesses throughout their communication campaigns, offering services from consulting on communication strategies, design, and production, to advising on product and service improvements; Manage and optimize campaigns through technology solutions and affiliate marketing platforms, helping businesses achieve their growth goals.
Visit our booth to discover how OMverse can transform your marketing strategy with our innovative Growth formulas through Integrated Marketing, from Product Strategy.
Why Visit Us:
- Experience an IMC Campaign beginning with Product Strategy.
- Discover a new growth formula with Brandformance, Performance Solutions.
- Get expert guidance from a Martech Consultant.
We look forward to connecting with you and exploring opportunities for collaboration and innovation.
In Partnership With:
Pixel ML
Pixel ML is a cutting-edge technology company specializing in machine learning and artificial intelligence solutions. Focused on transforming data into actionable insights, Pixel ML provides innovative AI-driven tools and services to help businesses enhance their operations and decision-making processes. The company's expertise spans various domains, including predictive analytics, natural language processing, computer vision, and deep learning. By leveraging advanced machine learning algorithms, Pixel ML enables organizations to automate tasks, improve efficiency, and gain a competitive edge in their respective industries. Known for its commitment to innovation and excellence, Pixel ML collaborates with clients to create customized solutions that address their unique challenges and drive measurable results.
In Partnership With:
Samsung Electronics Vietnam
Samsung Electronics leads the way into a new era of AI phone that will forever change how mobile devices empower users. We have launched the Galaxy S24 Series that is creating a completely new mobile experience with Galaxy AI. With an AI mobile in your hands, you can unleash the whole new levels of creativity, productivity and possibility. Join us at our booth to discover how Galaxy AI empowers your everyday lives and changes the way you connect with the world.
Why visit us:
- Enjoy the Epic Space of Galaxy AI on the full range of the Galaxy Ecosystem.
- Experience Galaxy AI on the new generation Galaxy Ecosystem in various use cases.
- Receive exclusive offers for upcoming products launch.
In Partnership With:
Unigons
Unigons is a dynamic technology company operating in Vietnam, specializing in providing innovative solutions across various digital domains. The company focuses on delivering cutting-edge services in software development, digital transformation, and IT consulting. With a strong emphasis on leveraging the latest technological advancements, Unigons helps businesses streamline their processes, enhance their digital presence, and achieve their strategic goals. The team at Unigons comprises skilled professionals who are dedicated to delivering high-quality, customized solutions that cater to the unique needs of their clients. Known for its commitment to excellence and customer satisfaction, Unigons has established itself as a trusted partner for businesses seeking to navigate the complexities of the digital world.
In Partnership With:
Ureka
Our flagship product, the UConnect Screen Network, revolutionizes audience engagement with its unparalleled connectivity and dynamic content delivery. Leveraging advanced OTT technology, UConnect seamlessly integrates into diverse environments such as karaoke venues, universities, HoReCa, and transportation hubs. Our unskippable ads ensure maximum visibility and impact, while comprehensive analytics provide deep insights to refine your marketing strategies for optimal results.
Join us at our booth to discover how Ureka Media can elevate your marketing strategy with our cutting-edge solutions.
Why Visit Us:
- Harness advanced OTT technology to captivate and engage your audience
- Utilize data-driven insights for strategic marketing optimization
- Explore versatile applications designed to meet your unique business needs
We are excited to connect with you and explore opportunities for collaboration and innovation.
In Partnership With:
VCCorp
Established in 2006, VCCorp is a pioneering technology and high-tech company in Vietnam. Leveraging extensive expertise and innovative solutions, VCCorp leads the technology landscape, providing unmatched value to its clients through Admicro and Bizfly.
Admicro: Admicro is an online advertising technology platform, serving over 55 million users (accounting for over 90% of total Internet users in Vietnam) with more than 200 reputable websites, nearly 30 of which are proprietary, serving billions of views per month.
Bizfly: Bizfly is one of the leading providers of marketing software services in Vietnam, offering a comprehensive ONE-STOP SOLUTION Ecosystem. This includes over 12 integrated marketing and sales technology applications such as CDP, BizCRM, BizMail, BizChatAI, BizWebsite, BizLoyalty, and more. Tailored for Big Clients and SMEs.
Why Visit Us:
- The most extensive advertising network in Vietnam. Deep understood & serving 90% Vietnam internet users.
- 18-year experience in data analyst with goal: Optimization & Growth
- Comprehensive ONE-STOP SOLUTION Ecosystem CUSTOMIZE according to requirements, meeting all business models
We look forward to connecting with you and exploring opportunities for collaboration and innovation.
In Partnership With:
The Master Channel
PangoCDP provides advanced and specialized technological solutions in the field of effective customer data management and utilization, assisting businesses in increasing revenue and developing sustainably based on data. VietGuys J.S.C, a member of Accrete Inc. - The No.1 International SMS gateway provider in Japan, is currently a strategic partner of PangoCDP, known for their leadership in Advertising and Mobile Marketing solutions. Believing that the more we invest in customer interaction, the more sales will grow, Dr. Dinh Mong Kha - Angel Investor & Board Member PangoCDP, CEO VietGuys has introduced the concept of “The Master Channel” – helping businesses connect with customers as intimately as they do with family and friends.
The Master Channel Team has provided solutions to over 90 marketing teams from leading corporations. Some prominent brands that The Master Channel Team has partnered with include Nutifood, CellphoneS, Mykingdom, Coca-Cola, Highlands Coffee, Carlsberg, Abbott, Guardian, AB Inbev, VUS,... Join us at our booth to discover how The Master Channel empowers businesses to develop sustainably with a data-oriented approach.
Why Visit Us:
- Free marketers from the complexities of technology with easy-to-use operations that don't require tech knowledge.
- It’s simple to manage and supports numerous campaigns with growing revenue.
- Effortlessly build unlimited customer experiences through The Master Channel.
We look forward to connecting with you and exploring opportunities for collaboration and innovation.
In Partnership With:
Exhibitor Appreciation
2nd Floor Morning - Thought Leadership Room
Open for Registration
Welcome Speech by MMA Co-chairs and MMA BOD
3rd Floor
In a rapidly evolving global landscape, the need for adaptive leadership is more critical than ever. This exploration delves into why flexibility and agility are paramount for leaders navigating uncharted waters. It outlines strategies to help leaders stay ahead in fast-changing industries and discusses the role of innovation in leadership development programs. By fostering an environment where innovation is integral to leadership, this narrative aims to equip leaders with the insights and strategies necessary to reshape their approach in a world that demands adaptability and forward-thinking.
The next big thing is YOU!
In an era marked by consumer fragmentation and complex customer journeys, organizations must champion change and cultivate a culture of innovation. The future belongs to those who thrive on new ideas, driving digital transformation to enhance user experiences. By leveraging the strengths of AI solutions and learning from the latest models from various multinational corporations, businesses can offer unparalleled experiences to their consumers. This keynote speech will highlight real, impactful examples of how businesses can adapt and succeed in this dynamic landscape.
Intelligent Effectiveness: Measuring the ROI of AI on Optimisation & Personalisation
Explore and be inspired to drive transformative growth, from media optimization and high-value audience targeting to solving complex business problems. Learn what it takes to build and maintain successful AI experiments.
Panel Discussion: Top Data-Driven Trends in Digital Marketing
Explore the cutting-edge of digital marketing through the lens of data-driven trends and insights. This exploration uncovers fascinating patterns with real-time analytics and AI-driven creative analytics, illuminating how businesses can convert data into actionable narratives. With a focus on powerful data analysis capabilities, this discussion aims to equip marketers with the tools and insights needed to stay ahead in a rapidly evolving digital landscape, ensuring they harness the full potential of their marketing strategies.
State of AI in Marketing in Vietnam
Vietnamese enterprises are leading the way in digital transformation, with AI adoption in marketing entering a promising exploratory phase. As AI continues to evolve, it offers marketers opportunities to stay agile and redefine marketing models. MMA and Decision Lab are presenting new data that delves into the current state of AI in marketing in Vietnam and guides businesses on how to implement AI within their organisations. It also addresses the challenges companies are facing along the way and how to manage them effectively.
Fireside Chat: Winning With AI: Mastering the 4Ps of Marketing in the AI Era
Join us for an engaging panel discussion as we unravel the transformative impact of AI on marketing's four key pillars. Our panel includes contributing authors and decision-makers from brands, agencies, and the tech sector, who will delve into innovative AI strategies and real-world applications. Discover how AI is revolutionizing marketing, serving not just as a tool but as a critical driver of innovation and growth. Learn how this comprehensive guide empowers marketers to effectively harness AI's potential, promoting widespread adoption and delivering incremental value across the industry.
Panel Discussion: INNOVATION: Beyond the Buzz in Brand Evolution
With so many “shiny new things" vying for attention, discerning the truly groundbreaking technologies and strategies leading brand evolution is essential. Join this session designed for agency and marketing professionals to uncover fresh perspectives, ignite creativity and be part of a dialogue that is defining the future of our industry.
C-Suite Lunch
2nd Floor Afternoon - Growth Engine Room
Welcome to Growth Engine Session
Bridging Online and Offline Experiences: Creating Seamless Customer Journeys
This session will focus on the integration of online and offline channels to create cohesive and engaging customer journeys. It will cover strategies for aligning digital and physical touchpoints, leveraging data to personalize interactions, and ensuring a consistent brand experience across all platforms. Case studies of successful O2O implementations will be shared, highlighting the impact on customer satisfaction and loyalty. The discussion will also emphasize how these integrated approaches can drive significant return on investment (ROI) by increasing customer retention and lifetime value.
Turning Complexity to Simplicity
In today's data-driven world, brands face overwhelming complexity from numerous information sources. To excel, they must simplify this complexity using advanced analytics, integrated data systems, and intuitive visualization tools. This approach enhances efficiency and empowers swift, informed decisions, providing a critical competitive advantage.
Panel Discussion: Creating A Seamless Omni-Commerce Experience
Consumer expectations of a seamless hybrid experience are at an all-time high, while businesses are rethinking their omnichannel strategy. In this world of Digital x Physical convergence, discover how you can drive online & offline sales.
Panel Discussion: Performance Unleashed: Unlocking Maximum Potential
Performance marketing has revolutionized the marketing landscape by prioritizing measurable results and data-driven strategies to maximize ROI. At its core, performance marketing focuses on driving specific actions, such as clicks, leads, or sales, and optimizes campaigns in real-time to ensure efficiency and effectiveness. By leveraging analytics, it enables marketers to precisely target audiences, personalize experiences, and continuously refine their strategies based on performance metrics. This approach not only enhances engagement and conversion rates but also provides valuable insights into consumer behavior, empowering brands to unlock their full potential and achieve sustained growth in an increasingly competitive digital marketplace.
Panel Discussion: Business Strategy: The Blueprint for Evolution
Explore the essentials of strategic evolution in today's dynamic business landscape. This discussion provides guidance on navigating and adapting to changing market demands, offering a clear direction for businesses aiming to stay competitive. Additionally, it will suggest actionable steps to steer organizations towards sustainable growth and innovation. The focus is on equipping leaders with the strategies and insights needed to evolve their business practices effectively, ensuring they can thrive in an ever-changing environment.
Panel Discussion: Commerce at the Center: How Retailers Are Changing the Future of Marketing
'Social commerce along with marketplaces drives modern retail. Additionally, live-selling through SaaS ecommerce enablers propels the industry forward. Key opinion leaders (KOLs) and key opinion consumers (KOCs), livestreamers, play a vital role in influencing consumer behavior. Effective content creation for product guidance and online store optimization is also crucial. Moreover, logistics optimization enhances efficiency by reducing costs and delivery times, managing sorting centers, and implementing return policies. Low funnel-media optimization by performance agencies drives conversions, ensuring media effectiveness and brand safety across platforms like YouTube, Facebook, and TikTok, preparing businesses for a cookieless future.
Closing Remarks
2nd Floor Afternoon - Innovation Room
Welcome Guests to Innovation Session
Keynote Session: Igniting Success with Data-Driven Marketing
In today's digital landscape, data is the fuel that powers successful marketing strategies. This session explores how leveraging data-driven approaches can transform your marketing efforts, from understanding consumer behavior to optimizing campaigns for maximum impact. Discover how leading brands harness data analytics to create personalized experiences, predict trends, and drive ROI. Our panel of experts will share real-world case studies, best practices, and actionable insights to help you ignite your marketing success with the power of data. Whether you're a seasoned marketer or new to the field, this session will equip you with the knowledge and tools to turn data into your most valuable marketing asset.
Innovate your business with Design Thinking
Discover the transformative power of innovation with Design Thinking. Learn how to leverage journey design to revolutionize your business approach, uncover new opportunities, and optimize processes. Furthermore, gain valuable insights from real-world examples who successfully adopt Design Thinking to overcome challenges and drive growth. Additionally, dive deep into the compelling case study, where a straightforward initiative was transformed into a multi-million dollar venture through the strategic application of Design Thinking principles.
Panel Discussion: The Heart of the Matter: Exploring the Strategic Interplay of Loyalty and Retail Media Networks
In this panel discussion, we will explore the intersection of love and loyalty in relation to retail media success. Our conversation will hinge on how emotional investment drives lasting loyalty, with a focus on how retail media networks extend strong consumer relationships and leverage customer loyalty data to translate into tangible business outcomes. The discussion will also cover how strategic storytelling across various platforms not only engages consumers but also drives conversion and retention. Join us to redefine the blueprint for loyalty in the modern retail world – creating brand believers and advocates who contribute to a cycle of sustainable business growth.
Panel Discussion: How The C-Suite, Marketers and Creatives Can Use AI Today
Generative AI is a once-in-a-generation force that will fundamentally change the way businesses connect with their customers. However, most businesses implementing generative AI today are focused on using it to improve productivity through automation. This foundation is critical, but how companies build on it will make the difference. CMOs play a crucial role in helping businesses realize the full potential of generative AI to drive growth. This session explores the barriers preventing businesses from using generative AI to embrace productivity opportunities now and how to use those gains to create meaningful connections with customers that fuel growth.
Panel Discussion: BRANDNOMIC$
In today's competitive market, where brand and commerce initiatives hold almost equal importance, the panel discussion aims to illuminate the long-term economic value of brand marketing. The insights will cover the influence of brand initiatives on sales, customer acquisition, and retention. Additionally, the discussion will address effective methods for forecasting the ROI of brand initiatives to secure investments, as well as strategies for balancing investments and initiatives in brand-commerce.
Panel Discussion: AI Revolutionizes Innovation, Customer Service, and Ecommerce Efficiency
AI is revolutionizing innovation and the creation and optimization of copy and creatives, significantly reducing media spend through efficient creative optimization. In business messaging, AI-powered chatbots and platforms like ChatGPT enhance customer service in retail and ecommerce, providing prompt and personalized responses. AI applications also transform online store and website displays, improving user experience and engagement. For brand.com commerce content, AI ensures that product information is dynamically updated and tailored to individual preferences, driving higher conversion rates and customer satisfaction. Overall, AI's integration into these areas streamlines operations, boosts customer interactions, and enhances the overall effectiveness of marketing strategies.
Closing Remarks
Become an MMA Innovate Vietnam 2024 partner today.
Fill out the form below to request more information:
or, contact:
Que My, Vo Pham (Jaymie)
Strategic Alliances & Membership Manager
MMA Global in Vietnam, Myanmar, and Cambodia
M: +84 902 939 108
E: [email protected]