Diem is a highly accomplished professional with a proven track record of driving business growth and transformation across diverse markets. With over a decade in Retail, she is recognized for her ability to successfully turn around declining businesses and launch new ventures for large-scale enterprises.

Specializing in building digital commerce foundations and leading omni-channel strategies, she has successfully integrated retail stores and eCommerce to drive business expansion and user growth. Starting with eCommerce, she has expanded her expertise to oversee Commercial & Business Development, Customer Growth & Loyalty at Highlands Coffee as Head of Omni-Channel.

With an innovative and agile approach to growth, Diem is an expert in digital-first growth models, data activation, partnership expansion, and customer experience management within complex retail enterprises.

She holds a bachelor's degree from Foreign Trade University and earned her master's degree from University College Dublin under a fully funded government scholarship.

Linkedlin: https://www.linkedin.com/in/diem-pham-hoang-lily/