I have been working in the media agency industry since 2010, gaining extensive experience across traditional and digital media in diverse sectors including FMCG, Banking & Insurance, Hi-tech, and Automobile. My career began with three years at ZenithOptimedia as a Media Planner/Buyer, followed by 5.5 years at Mindshare where I advanced from Digital Manager to Digital Director, and subsequently served 1.5 years as Integrated Media Planning Director.

In 2019, I was honored with the Southeast Asia Channel/Engagement Planner of the Year award at the Campaigns Awards. Since 2021, I have embraced new challenges and opportunities as Managing Partner at Icon Media Agency, focusing on the dynamic realms of social media, delivering business requirements related to social strategic planning, creativity, as well as influencer marketing and advocacy.