Agenda

Smartphones become an integral part of consumers’ lives, with 70% mobile users keeping their phones with them more than 8 hours a day. Mobile has changed how business compete and operate to win consumers’ hearts in the mobile revolution. Digital savvy consumers expect a personalized and targeted brand experience, and mobility allows brands to create a deeper engagement with their target audience. With real success stories about product, sales, advertising, customer service, Mr Le Hong Minh will take us through the power to design their customer experience appropriately.

Today’s consumers spend most of their time on mobile devices. But how do you maximize reach and results on mobile? This presentation will uncover key mobile advertising trends & strategies for 2015 and beyond. We will address how to reach custom audiences through targeting, how to engage audiences through the power of sight, sound and motion through video ads, and finally, why adopting native advertising on mobile will be a must for brands this year.

Flurry from Yahoo presents the latest stats on app usage in mobile based on the 700,000 apps Flurry Analytics tracks. App growth in Asia nearly doubled last year - 98%! Dive deep into what’s driving growth in Asia app usage and how usage differs across countries.

Consumers’ attention is now dominated by their mobile devices and yet the multi-device dynamics and the continued sophistication of cross-screen user behaviors have radically changed the methods by which advertisers communicate with their existing and potential customers. Its critical that consumer journey should be captured at every touch point and Chih-Han will share in his presentation how you can reach your customers as individuals well-timed engagements through their preferred screens with relevant and helpful content.

Smartphones have become an integral part of every firm's digital marketing strategy. However, many firms are struggling on this front, not least because of the small screen size. Banner ads are often seen as intrusive and have low click-through rates, resulting in poor brand recall. Martin Nygate will share his thoughts on how voice adverts played over the ring tone are the future of mobile marketing.

The rollout of foundational mobile services is already yielding tremendous success, and by increasing security while keeping a keen eye on user experience, leading banks and financial services providers can offer more advanced mobile services, which will play a key role in their growth strategies. The mobile banking landscape is evolving – from basic transactional services (alerts, statements, etc.) to advanced transactional services (fund transfers, bill payment, remote check deposit, P2P payment, etc.). The next generation of mobile banking is emerging, which includes services such as remote and contactless payments, location-based marketing, mobile and social media integration.

Mobile advertising has come a long way in a very short time. From SMS on feature phone to video ads on smartphones, we have evolved. AppsFlyer will whisk you thru the rapid growth of the industry and what tools are available to mobile marketers.