Thursday, November 12, 2026
Registration and Welcome Networking
Welcome and Cambodia Market Context
The Next Growth Consumer: Building Brands Beyond the Capital
Cambodia's next wave of growth will come from consumers outside Phnom Penh. The keynote should show how an international brand combines national reach, local relevance, affordability, distribution, and cultural insight without weakening brand consistency.
From Market Momentum to Business Growth: What Will Shape Cambodia’s Next Growth Chapter?
Cambodia is changing quickly, but where will the next wave of sustainable business growth actually come from? KPMG can bring a strategic perspective on changing consumers, digitalization, investment, productivity, technology and new business models—and translate these shifts into implications for CEOs and marketers.
C-Suite Panel
Beyond Phnom Penh: How Brands Can Win the Whole Cambodian Market
A C-level discussion on reaching consumers across provinces through relevant creative, stronger distribution, modern connectivity, and better local insight. The panel should address how national scale changes media, channel, and partnership decisions.
Coffee & Industry Connections
Smarties Awards - The Global Standard for Marketing Excellence
Taking SMARTIES beyond the awards stage, offering the marketing community a deeper lens on the campaigns driving meaningful business growth, the strategic intelligence behind them, and the leaders defining the next chapter of effective marketing.
Social Commerce Is Commerce: From Discovery to Payment
Social platforms already shape discovery, creator influence, purchase, and payment. This keynote should explain how brands connect content, creators, commerce, and Cambodia's mobile wallet behavior while protecting pricing, brand equity, consumer data, and trust.
Trust as a Growth Strategy in the Creator and Commerce Era
Fast commerce growth will only last if consumers trust the message, the creator, the product claim, the payment, and the delivery experience. The keynote should show how a major advertiser builds governance without slowing innovation.
