All sessions will feature delegates' engagement through interactive dialogues with the thought leaders.
In this interactive Think Tanks session, MMA Global brings together forward-thinking marketers, data scientists, and brand leaders to challenge the traditional divide between brand building and performance marketing. Learn how leading brands are leveraging advanced analytics, persistent IDs, and massive-scale experiments to quantify brand impact across the funnel. This session explores new benchmarks in favorability-driven ROAS, identifies "movable middles" and "persuadables," and reveals how to orchestrate media strategy for both short-term lift and long-term conversion. Together, we’ll redefine what it means to treat Brand as Performance.
In a time where marketing must prove its impact on growth, MMA Global Indonesia offers an unparalleled platform for executive leaders to shape what’s next in the marketing & advertising landscape. This session unpacks the strategic and powerful benefits of MMA Global Indonesia membership, from exclusive access to cutting-edge frameworks and peer-led research, to significant collaboration with the world’s most progressive marketers. Delegates will gain a clear view and understanding of how MMA Global Indonesia empowers its members to lead transformation, elevate organizational value, and drive marketing that truly matters in Indonesia.
Explore how placing the customer at the center of business strategy drives sustainable growth and long-term value creation. Leaders will discuss how customer insights, experience design, and innovation intersect to create differentiated offerings, enhance loyalty, and unlock new market opportunities. The dialogue will highlight real-world approaches to embedding customer-centricity across functions to fuel continuous growth.
Discover how brands can forge deeper, more authentic relationships by connecting with consumers through their passion points. This keynote explores the power of emotional resonance, cultural relevance, and personalized engagement through data and technology to drive brand love, advocacy, and long-term growth. Passion marketing is all about moving beyond demographics and tapping into what truly inspires your audience.
In today’s volatile business environment, marketing must be recognized as a core strategic function that drives sustainable, resilient growth. This session brings together leaders to examine how elevating marketing to a board-level priority enables organizations to navigate disruption, unlock new revenue streams, and strengthen competitive advantage. Leaders will share proven frameworks, success cases, and strategic insights on aligning marketing with enterprise-wide growth agendas.
