Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
Marketers Future Collective
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Am I a Member?
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
POSSIBLE - Embrace the Impossible
April 27-29, 2026 | Miami Beach, Florida
MMA CMO & CEO Summit 2026
July 19-21, 2026 | Santa Barbara, California
POSSIBLE
CMO & CEO Summit
The Great CDO Debates
Marketing Growth Debate
AI for Marketers Training
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CMO Must-Attend Events
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
Europe
Middle East & Africa
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
DACH
MENA
KSA
Sub-Saharan Africa
South Africa
Türkiye
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Global Task Force
Education
AI for Marketers Training
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Research & Insights
Featured Research
The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
Member Knowledge Center
AI Personalization
Brand as Performance
Movable Middles™
Think Tanks
ALC - AI Leadership Coalition
MATT - Marketing Attribution
MOSTT - Marketing Organization
DATT - Data in Marketing
Join MMA
Membership Application
Am I a Member?
Member Directory
Categories & Dues
Member Testimonials
MMA Breaking Mobile
June 3, 2015 | Buenos Aires, Argentina
Overview
Agenda
Speakers
Register
Partners
Venue
Mobile Day Argentina 2015
Agenda
Agenda
Wednesday, June 3, 2015
Acreditación y Coffee
Apertura y bienvenida
Track 1 - Aprendizajes sobre comunicaciones en multiplataformas
Agustina Servente
Media Domain Lead Insights Division
Kantar
Track 2 - Los desafios del Mobile Commerce
Moderador:
Guido Crego
Head of Operations
Jampp
Armando Osuna
Head of US Accounts
AppsFlyer
Aime Kolon
Mobile Marketing Strategist
Mercado Libre
German Utz
Mobile Product Manager
Garbarino
Track 3 - Integrando los medios a la explosión mobile
Moderador:
Guido Michanie
Presidente
PML
Gonzalo Antelo
Gerente Comercial
Infobae
Daniel Wuilz
Responsable Comercial
Telefe
Roberto Acosta
COO
Medula
Marcos Foglia
Gerente de Plataformas Digitales
Artear Grupo Clarín
Coffee break y Networking
Track 4 - Como las Apps están cambiando nuestro cotidiano
Moderador:
Gabriel Oyarzabal
Head of Latin America
Jampp
Daniel Abadie
Director general Gobierno Electrónico
GCBA
Gabriel Gruber
Co-founder
Properaty
Gesualdo Bertellotti
Co-founder
Tictapps.com
Track 5 - Creatividad en el Mensaje
Moderador:
Mariano Repetto
Co-founder y CEO
Lanzallamas
Andrea Corno
Gerente de Comunicación
Banco Supervielle
Sebastián Miret
CPO & Co-founder
Spark Flow
Pablo Bullrich
Associate Director of Mobile & Social Platforms
R/GA
Track 6 - Un mundo Mobile Only: estás preparado?
Roman Gancberg
Gerente de Producto y Soluciones para
Google LATAM
Almuerzo
Track 7 - Emprendiendo en Mobile - Creando Valor a largo plazo
Ariel Arrieta
Co-founder & Managing Partner
NXTP Labs
Paul Del Pin
Marketing & Sales Director
Etermax
Track 8 - La movilidad cambió la publicidad para siempre
Moderator:
Juan Carlos Göldy
Co-founder & Managing Director
Logan
Ignacio Dantas
Soco Digital Manager
Nike
Celeste Devechi
Digital Leader Soco Media Team
Unilever
Lucia Cañeque
Directora de Medios
Socialive
Track 9 - Breaking mobile is all about breaking how we work
Maria Mujica
VP eCommerce Latin America
Mondelēz Internacional
Veronica Bassi
Directora de Marketing Biscuits para Cono Sur
Mondelēz
Track 10 - La segunda revolución Mobile - Internet of things
Jesper Rhode Andersen
Speaker and Facilitator
Hyper Island
Conclusiones y Cierre del evento
Our Partners
Premium Sponsors
Silver Sponsor
Supporting Partners