APAC | Page 84 | MMA / Marketing + Media Alliance

APAC

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SAS Institute India Pvt. Ltd.

Mars (China)

DATA Unplugged India Series

AI strategy and adoption
Media & Retail Media

[AdColony x MMA] The Evolution of Gaming

The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The primary device for access to technology is the mobile phone. According to Statista,  in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

Released: 
October, 2021
File Size: 
4.24MB
Education Section: 
Research, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
vietnam, 2021, ADcolony
Measurement & Attribution
Media & Retail Media
Personalization and CX
Creative effectiveness
Data, identity and privacy

2021 Modern Marketing Reckoner Indonesia

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Released: 
October, 2021
Education Section: 
Best Practices, Educational Documents, Trends Reports
Region: 
APAC, Indonesia

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