Agenda (SGT) | MMA / Marketing + Media Alliance

Agenda (SGT)

What to Expect:

Latest insights, best practices & trends on Mobile Marketing to help you develop a mobile-first marketing strategy.

Please note, the timing below is based on the Singapore time zone.

Mobile Landscape & Getting Into the Mindset

  1. Mobile Trends & Statistics in APAC
  2. Essential Mindsets

The Value of Mobile in Marketing

  1. Sharpening Marketing Commnunications
  2. Improving Customer Experience
  3. Enabling Operational Effiencies

Planning for Mobile Marketing

  1. Elements of a Marketing Plan
  2. Competitive Analysis & Performance Audit
  3. Determining the Business Challenge

Marketing Objectives & Role of Mobile

  1. Business Marketing and Digital Objectives
  2. Best Practices for Understanding Users

Mobile Platforms / Media

  1. Awareness
    • Mobile Display Ads
    • Social Ads in Mobile
  2. Consideration
    • Mobile Search Ads
    • Mobile Video
  3. Conversion
    • Mobile Apps, Websites, and AMPs
  4. Loyalty
    • Mobile CRM

Day 1

Registration

Orientation

  • Introduction to CDP and MMA
  • Program Content and Requirements
  • Technical Walkthrough
  • Introductions

Mobile readiness survey (Attitudinal Survey)

  • Student survey + Discussion

Mobile Landscape & Getting Into the Mindset

  • Everything on Digital is Mobile
  • Mobile Trends & Statistics in APAC 2020 - include Impact of COVID-19 on Digital Media Consumption in APAC
  • Essential Mindsets When Going Into Mobile

Q&A BREAK & Module Checkpoint

  • Q&A
  • Recap Quiz

The Value of Mobile in Marketing

Opportunities & Challenges

Opportunities

  1. Wider reach - General mobile penetration whether feature phone or smartphones
  2. More targeting option (geo-targeting and device targeting)
  3. Instantaneous interactions
 - Micro-moments , conversational commerce
  4. Entire conversion funnel in a single device

Challenges:

  1. Parellel production - mobile and tv
  2. Privacy issues

Q&A BREAK & Module Checkpoint

  • Q&A
  • Recap Quiz

Mobile Executions

Module 3: Mobile Executions

  • A. Awareness
    Mobile Display Ads
    Social Ads on Mobile

 

  • B. Consideration
    Mobile Search Ads
    Mobile Video

Q&A BREAK & Module Checkpoint

  • Q&A
  • Recap Quiz

Orientation

Activity Break | Learning Stretch Goals

A list of challenges of each mobile execution. Students try to complete all in 30 minutes. SME/Facilitator then checks and discusses each in the end

Checking of Work and Discussion

Recap, Evaluations, and Reminders

Day 2

Registration

Orientation

  • Recap of Previous Session
  • Requirements
  • Introductions

Mobile Executions

  • C. Conversion
    Mobile Apps, Websites, and AMPs
    Personalization and m-Commerce

  • D. Loyalty
    Mobile CRM

Q&A Break & Module Checkpoint

  • Q&A
  • Recap Quiz

Mobile Measurement

  • Mobile Data & Measurement

What’s next for mobile?

Mobile Advertising (overview)

  • mobile programmatic

Mobile Innovation (overview)

  • Touch-point integration
  • Technologies & tools
  • Creativity & Innovation

Orientation

  • Activity Instructions
  • Q&A

Activity Break | Learning Stretch Goals

A list of challenges of each mobile execution. Students try to complete all in 30 minutes. SME/Facilitator then checks and discusses each in the end

Checking of Work and Discussion

Recap, Evaluations, and Reminders

Testimonials