Bridging the Finance / Marketing Gap | MMA / Marketing + Media Alliance
The Great Debates

Bridging the Finance / Marketing Gap

Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.

Wednesday, January 31, 2024 - 11:00am to 12:00pm EST

Region: 
Watch the Webinar:
Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.
Speakers: 
Subject Matter Expert
Marketing + Media Alliance
Former Chief Finance Officer
PeopleSoft
Integrated Media Strategy Lead
Kroger
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
VP, The Knowledge Lab
TransUnion
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