Measuring Brand Value | MMA / Marketing + Media Alliance
The Great Debates

Measuring Brand Value

How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.
Events
Attribution
MTA

Wednesday, November 15, 2023 - 11:00am to 12:00pm EST

Region: 
Global
Watch the Webinar:
How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.
Speakers: 
Marisa Cranswick
Integrated Media Strategy Lead
Kroger
Rachel Reiss
Manager, Media Strategy & Partnerships
Campbell
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Moderator: 
Marc Vermut
VP, The Knowledge Lab
TransUnion
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