Indonesia: Mobile App Trends 2021: A Regional Benchmark of App Performance | MMA / Marketing + Media Alliance

Indonesia: Mobile App Trends 2021: A Regional Benchmark of App Performance

Aug 12, 2021 APAC
Webinar Partner:
Silvia Andriani Silvia Andriani Sales Manager, Adjust
Toni Darusman Toni Darusman Group Chief Marketing Officer, CIMB Bank Berhad
Vicky Saputra Vicky Saputra CEO, NetzMe Kreasi Indonesia

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A closer look at Indonesia's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.

In this webinar, we take a deep dive into mobile performance in Indonesia against APAC data, and spotlighting fintech apps trends to help marketers and developers understand user behavior in the region.

KEY TAKEAWAYS:

  • Overall app installs trends in Indonesia vs APAC
  • Deep dive into fintech trends in Indonesia
  • Recommendations and forecasts from Indonesia's renowned fintech app(s)

Webinar will be presented in Bahasa Indonesia.

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