AI & Agents | MMA / Marketing + Media Alliance

AI & Agents

AI & Agents
AI strategy and adoption
Marketing Org & Talent

State of Agentic AI in Marketing

New research from MMA and Monks maps where agentic AI actually runs inside 100 large marketing organizations and what is blocking scale.
Released: 
October, 2026
Education Section: 
Research, Trends Reports
Region: 
Global

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