Thursday, November 12, 2026
Registration and Welcome Networking
Welcome and Cambodia Market Context
Beyond Products: Building Brands That Matter in People's Lives
In an era of endless consumer choices, the strongest brands are those that create meaningful value beyond their products. This keynote explores how businesses can build lasting consumer trust, connect with everyday needs, and turn brand purpose into sustainable growth. Drawing on the healthcare industry's unique responsibility to consumers, it offers lessons for brands across every sector.
The Next Growth Consumer: Building Brands Beyond the Capital
Cambodia's next wave of growth will come from consumers outside Phnom Penh. The keynote should show how an international brand combines national reach, local relevance, affordability, distribution, and cultural insight without weakening brand consistency.
From Market Momentum to Business Growth: What Will Shape Cambodia’s Next Growth Chapter?
Cambodia is changing quickly, but where will the next wave of sustainable business growth actually come from? KPMG can bring a strategic perspective on changing consumers, digitalization, investment, productivity, technology and new business models—and translate these shifts into implications for CEOs and marketers.
C-Suite Panel
The Connected Consumer: Driving Growth in Cambodia’s Digital Economy
As Cambodia’s consumers become increasingly connected, brands must rethink how they engage customers, build loyalty, and drive business growth. In this panel, leading brand executives will share how changing consumer behaviors, digital platforms, and evolving expectations are reshaping their marketing strategies. Discover how brands are turning digital connectivity into stronger customer relationships, competitive advantage, and measurable business results.
Coffee & Industry Connections
The Next Growth Frontier: Reimagining Marketing Leadership in Cambodia
How can business and marketing leaders unlock the next wave of growth in Cambodia? This session explores how evolving consumer expectations, digital innovation, and new business models are reshaping competitive advantage, and what leaders must do to stay ahead.
The Next Era of Brand Building: Balancing Digital Innovation and Human Connection
As AI and digital technologies reshape the marketing landscape, the future of brand building goes beyond technological advancement. It is about harnessing innovation to create meaningful experiences and stronger human connections. Drawing on Samsung's global leadership in innovation and human-centric approach, this keynote explores how technology, creativity, and deep consumer understanding come together to shape the next generation of brand experiences. Bridging global innovation with local relevance in Cambodia, the session offers perspectives on how brands can deepen consumer engagement, build trust, strengthen brand preference, and translate innovation into sustainable business growth. The most successful brands of tomorrow will be those that embrace technological progress while keeping people at the heart of everything they do.
C-Suite Panel
Beyond Performance: Why Brand Building and Full-Funnel Marketing Matter for Cambodia's Next Growth Chapter
As Cambodian advertisers increasingly focus on short-term results, how can they balance immediate sales with sustainable brand growth? Explore how premium content, intellectual property, and integrated media strategies can help brands build consumer trust, improve marketing effectiveness, and create competitive advantage.
