Helin Tural is a marketing professional with over 9 years of experience across Home Care, Beauty and Ice Cream categories, having spent the majority of her career building and growing iconic ice cream brands. Currently serving as Brand Manager for Snacking & Kids at The Magnum Ice Cream Company Türkiye, she manages a portfolio of 15+ brands spanning diverse consumer audiences, price tiers and brand identities, representing one of the company's broadest consumer portfolios. Throughout her career, she has developed award-winning campaigns, innovation platforms and growth strategies for brands including Magnum, Dove, Nogger and Twister, with a strong focus on bringing digital-first and social-first thinking into brand building. Her work has contributed to more than 30 industry awards, including Effie and MMA recognitions. Helin is particularly passionate about leveraging consumer insights, culture and emerging trends to create impactful brand experiences that drive both relevance and commercial growth.
