Janelle Jacinto is Head of Brand & Communications at Home Credit Philippines, where she leads integrated brand strategy, PR, influencer advocacy, and reputation management for the country's leading installment finance company. With 20+ years across consumer finance, energy, retail and FMCG, she has built brand platforms and storytelling campaigns that drive customer relevance and stakeholder trust. Her expertise spans brand positioning, crisis communications, executive visibility, and strategic partnerships — giving her a unique lens on what marketing actually delivers.
