Alex Reid is a pioneer in the creator economy, blending strategy, sales, relationships, and talent to shape the future of digital entertainment. With a strong background in talent management, brand partnerships, and creative leadership, Alex has always understood the power of talent - identifying early on the shift from traditional entertainment to creator-led content.
As Co-Founder of Amplify, Alex has built Asia-Pacific’s leading creator economy agency, specializing in creator-led entertainment, talent management, and large-scale influencer campaigns. His expertise in sales, creative strategy, and business culture has been key to Amplify’s success, driving high-impact brand collaborations and fostering a thriving internal culture that empowers both talent and teams.
Now based in Singapore, Alex leads Amplify’s multi-regional expansion across Southeast Asia, securing global brand deals and scaling the agency’s influence in the region. Under his leadership, Amplify has become a trusted partner for top brands, pioneering campaigns that connect creators, brands, and audiences across borders.
At the intersection of media, social commerce, and AI-driven creator marketing, Alex is shaping the future of digital entertainment - where brands and creators co-exist, collaborate, and drive measurable business impact like never before.
