With over 18 years of experience in advertising, 8 of which have been in Indonesia, Pranab has worked across local, regional, and global markets on some of the world’s most iconic brands. His experience spans diverse categories including Food & Beverage, Telecom, Entertainment, Social, Government, Homecare, and Tobacco, collaborating with teams and offices across geographies.
He has led work for global brands such as Coca-Cola, Sprite, Airtel, Perfetti Van Melle, GSK, and Durex, and has a deep understanding of the Indonesian market, working on brands like Danone Aqua & SGM, Gudang Garam, Nivea, Mitsubishi, Pantene, Vaseline, Sunsilk, Pizza Hut, and ABC Heinz.
Pranab’s strengths lie in building brands over the long term while delivering high-impact tactical and digital-led campaigns. His experience spans integrated brand platforms, digital and social ecosystems, activations and BTL communication, including work within highly regulated categories like Alcohol and Tobacco.
