Candice Iyog is the Chief Marketing and Customer Experience Officer of Cebu Pacific, leading the airline’s brand, customer experience, digital engagement, loyalty, and communications agenda.
She brings deep experience in marketing, commercial strategy, customer engagement, and stakeholder communications, with a focus on building trust, strengthening brand relevance, and making travel more accessible to customers and communities.
Candice believes strong brands are built through consistent delivery, transparent communication, and a disciplined focus on improving the end-to-end customer experience.
She was recognized by Mansmith and Fielders as a Young Market Masters Awardee for Service Marketing in 2007, Asia Pacific Tambuli Awards as Chief Marketing Officer of the Year in 2024 and more recently, Campaigns Asia’s APAC Power List 2026 as one of the Top 50 Marketers in the Asia Pacific region.
