Tats Caluag-Cruz is the Chief Creative Agencies Officer of Publicis Groupe Philippines, leading Publicis JimenezBasic, Leo Manila, Blackpencil, and Publicis Manila. She has spent her career shaping how creativity drives business impact. She’s worked with some of the country’s biggest brands—like Jollibee, Cebu Pacific, Globe, Unilab, San Miguel among others—and has led teams through major transformations by blending creativity with technology and strategy. She’s passionate about creative entrepreneurship and about helping people and brands grow in an ever-changing landscape.
