Ursula Cindy is a media and marketing leader with more than 10 years of experience across agency, telecom, and technology sectors. She currently serves as Media Director at Vivo, leading strategic media planning and performance initiatives. Previously, she was Partner/Director at Wavemaker under GroupM and WPP, managing key clients in banking, telecommunications, QSR, and insurance. Earlier, she served as Head of digital marketing and CRM at XLSMART (Smartfren) and held leadership roles at Cashtree, a Kakao venture-backed startup.
