Devrim Melek the Senior Vice President of Strategy at OSN, where she plays a pivotal role in developing and implementing the long-term vision and direction of the company. With over 20 years of experience in the media and telecom industries, Devrim’s expertise instrumental in transforming OSNs interactions with audiences and providing the company with a competitive edge, by identifying customer needs.

During her tenure, Devrim has led several initiatives that involved in designing innovative solutions and enhancing capabilities to deliver an enhanced customer experience. Notably, she played a key role in the successful launch of OSN's recent streaming product, the fully dishless OSNtv, which represents an upgraded version of its OSNtv box.

Before joining OSN, Devrim held prominent roles as the TV Marketing Director at Turk Telekom and the Marketing Director at Digiturk. With several accomplishments under her belt, Devrim has led several consumer segmentation and category mapping initiatives, ensuring effective portfolio strategy and outstanding customer experiences.

In addition, Devrim took charge of spearheading the brand positioning and a comprehensive 360 communication campaign across all touchpoints, including TV, Sponsorship, Digital, PR, social, and trade. As a result of her efforts, the Pay TV communication achieved historically high scores, reinforcing OSN's position as a market leader in the industry.

Devrim holds an Executive MBA from Istanbul Technical University (2001-2002), a Master of Science (MS) in Fluid Dynamics from Istanbul University (1995-1997), and a Bachelor of Science (BSc) in Mechanical Engineering from Istanbul University (1991-1995). Additionally, she pursued Executive Education in Neuroscience for Business at the MIT Sloan School of Management in 2021. Her diverse educational background has been instrumental in shaping her successful career in the media and telecom industries.