For over 16 years, Tu has been building brands that care for Vietnamese people in their everyday moments: family meals with Knorr, shared smiles with The Laughing Cow, nutritious energy with MILO and growing strength for kids with BEAR BRAND.
Her proudest contribution came as CMO of LaVie (Nestlé Waters Vietnam), where she transformed the brand from challenger to leader in brand power, expanded portfolios and ecommerce that grew the business well ahead of the market. Her work earned 56+ awards, including the Kotler Award for Excellent Marketing Leadership, and a place on Campaign Asia-Pacific's CMO Power List 2025.
Since 2026, as Country Marketing Head of Grab Vietnam, she has extended that care beyond a single meal or drink to the whole day of Vietnamese consumers through every ride, delivery and purchase, as well as to the drivers and merchants who grow alongside, together driving Vietnam forward.
