The Great Debates

Bridging the Finance / Marketing Gap

Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.

Jan 31, 2024 Global

Rex Briggs Subject Matter Expert, Marketing + Media Alliance

Ron Codd Former Chief Finance Officer, PeopleSoft

Marisa Cranswick Integrated Media Strategy Lead, Kroger

Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.