Agenda | MMA / Marketing + Media Alliance

Agenda

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Wednesday, March 30, 2023

05:30 PM – 08:00 PM Standard

Thursday, 30th March 2023. The stage will start officially at 6:30PM, for C-level only

Location: CTY Kitchen & Bar, Ground Floor & Behind the Elevator Lobby, 72-74 Nguyen Thi Minh Khai, Ward, D.3, HCMC

In Partnership With:
6:30 PM – 6:45 PM Standard

Industry update: Build & Warm The Master Channel

Modern customers no longer appreciate generic sales campaigns and irrelevant text messages. Instead, they love that brands interact with them the same way they do their friends and family. Build and warm The Master Channel concept offers a strategic approach to comprehensive customer care and interaction that prioritizes a primary communication channel, driven by customer data and integrated with popular chat apps like Zalo. By implementing the Master Channel, businesses can prioritize personalized engagement, create better customer experiences, build lasting relationships, and reduce costs compared to the Omnichannel approach.
 

"The Master Channel” concept - CEO, Board Member VietGuys - Board Member PangoCDP
VIETGUYS
6:45 PM – 8:00 PM Standard

Free Wine & Cocktail Networking