Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, October 19, 2022

18:30 – 18:35 Standard

Welcoming Remarks

Mark Wächter
Executive Chair Emeritus
MMA DACH
Elvin Altun Noyan
Regional Director
MMA DACH
18:35 : 19:05 Standard

Connecting gaming and music in a joint Gen Z project by JAXON and Sony Music

Aneta Nowobilska
Chief Product Officer
Upday for Samsung
Lars Bendix Düysen
Founder
Bendix Entertainment
Chris Raab
Sony Music Entertainment
Sebastian Börsch
Senior Team Manager Digital Marketing
McDonald's
19:05 – 19:20 Standard

Live Music Performance - Graham Candy

Graham Candy
Singer - Songwriter and Actor
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19:20 – 19:50 Standard

Marketing for young target groups - how to win them

Peggy Anne Salz
Chief Content Officer
Mobilegroove
Aneta Nowobilska
Chief Product Officer
Upday for Samsung
Jicky von Bechtolsheim
Chief Out of Home Officer
WallDecaux
Jennifer Probst
Director Consumer Marketing & Sponsorships
Mastercard
19:55 – 20:30 Standard

New Ways of Brand Performance in Games, Esports & Music

In this session Jan Michel Jarre will talk to Lars Düysen about how the music industry has changed, how he manages to stay innovative and creative over the decades, and how his upcoming album ‘OXYMORE’ and the related VR project “OXYVILLE” pushes the future of music to a new level.

Lars Bendix Düysen
Founder
Bendix Entertainment
Jean Michel Jarre
Electronic Music Composer and Performer
20:30 – 22:30 Standard

DJ Performance & Networking Party