Francis is a transformation and Martech leader with 20+ years of experience driving growth at the intersection of marketing, technology, and innovation. He has built and scaled businesses across e-commerce, digital media, and consulting—turning City Delivery into one of the Philippines’ first food delivery platforms (later acquired by Foodpanda), launching Ogilvy’s Martech & CXM division from the ground up, and leading enterprise-wide Martech transformation within WPP Media.
He specializes in connecting emerging platforms, data ecosystems, and innovation frameworks to measurable business outcomes—pioneering retail media networks, loyalty ecosystems, and AI-driven customer engagement. Known for visionary thinking balanced with execution discipline, Francis has partnered with global leaders such as Salesforce, Adobe, AWS, and Braze to deliver large-scale transformation programs for FMCG, telco, fintech, and airlines across APAC.
A certified Metaverse Expert and lifelong learner, he invests in mastering new technologies—from clean rooms and CDPs to generative AI—and shares his knowledge through teaching and capability-building workshops. Francis is recognized for his ability to influence C-level stakeholders, inspire cross-functional teams, and build future-ready solutions that redefine how marketing and growth are done.
