18 years in Vietnam shaping some of the most iconic brands like Omo, Vinamilk, Pepsi, Sting, Pizza 4PS, Coca-Cola, Aquafina, Nescafé, Lifebuoy to names few, Neel has won every respected creative and effectiveness awards out there from Cannes to Effies to MMA to D&AD. He started his own boutique creative agency, Ki, ten years back, which has been rated the best boutique agency in South East Asia by CampaignAsia’s Agency of the year for three years in row. Ki has won multiple awards and partnered iconic brands like Pepsi, Sting, X-Men, Ponds, Hazeline, Dove to phenomenal growth. Ki is fiercely independent & works with clients who are looking for an agency that comes up with ideas that cut across and solves real world problems. Prior to Ki, Neel worked in multiple markets in Asia-Pacific at MullenLowe & Ogilvy on brands like Unilever, Cadbury and State Bank of India. Neel himself has been rated as Campaign Asia’s 40-under-40 best advertising person in Asia-Pacific. He has won ‘Best Strategic person of the year’ at Haymarket’s AOY - Awards for the South East Asia region. He set up the Lowe Vietnam Creative Engagement and Strategic Planning unit in 2009. Led the largest planning team in the country handling businesses worth US $ 140 Mn. He has won 29 metals in Marketing Effectiveness awards in various categories, including 4 golds & 1 platinum. He has been faculty at Solvey Institute in Vietnam running a course on Strategic & Engagement planning. He believes that best work happens when we work with friends, not clients.
