In Vietnam, more than 90% of the internet-connected population relies on Zalo for their daily digital utility and communication. While other global platforms serve as primary sources for content, the local Zalo is where life happens.
As the Managing Director of Adtima and Chief Commercial Officer at Zalo Business, Binh helps businesses to connect, interact, and nurture their customer base within the Zalo ecosystem. By leveraging innovative solutions—ranging from AI-driven creative tools to data-centric strategies—he enables brands to recruit followers, foster meaningful engagement, and significantly increase Customer Lifetime Value (CLV).
Binh’s unique perspective stems from his background as a software engineer who transitioned into a seasoned marketing and commercial leader. Before moving to the publisher side, he spent over 15 years leading high-impact marketing initiatives, most notably heading Integrated Marketing Communications for Coca-Cola Indochina.
