Michael is the Managing Director for Integrat South Africa – One of the largest Mobile Aggregation and Solutions companies in Africa established in 1992.
Michael is also Joint CEO of RAMP Africa, a newly formed Mobile Media Partnership representing Airtel Group across 17 countries in Africa.
He has over 18 years’ experience in the ICT industry, has worked in multiple MNO’s across Africa such as Econet Wireless and Vodacom South Africa where he was instrumental in establishing the mobile advertising division for Vodacom, including the commercialisation of the successful Please call me service, and the tagged on advertising messaging propositions as well as many other mobile marketing initiatives.
He has an MBA from Oxford Brookes University, and is an expert on the role of mobile as part of large scale marketing, CRM and brand community engagement in mobile:
• In November 2008 Vodacom and Silverstone won 2 DMA Gold Assegais and the Nkosi Grand Prix Award for Vodacom through building, running and marketing AdMe - a premium mobile opt-in marketing Platform in South Africa
