Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, November 5, 2014

Registration and Coffee

Opening and Welcome

Carlos Pereyra
General Manager
C-Movil

Mexican Mobile Market Overview: The latest information on Mobile Market in Mexico, including an evolution of the trends on Smartphone usage and the trends to measure mobile campaigns effectiveness

James Galpin
Head of Media & Digital, LATAM
Millward Brown

El mundo de la Ñ

Manuel Gilardi
Vice President Digital and New Media
Televisa

Coffee Break

The 10 commandments of mobile for App Marketing and Rich Media

Roey Franco
VP North America
Sparkflow
Gabriel Oyarzabal
Head of Latin America
Jampp

What Do Brands Want in Mobile?

Juan Adlercreutz
Global Digital Senior Director
The Coca-Cola Company
Annika Blockstrand
Managing Director Mexico
Initiative
Ernesto Almada Brito
Head of Consumer Interactions & Interactive Capabilities
Coca-Cola México
Héctor Olivera
Digital Marketing
Volkswagen Mexico

Mobile Commerce

Ernesto Nava y Lara
Subdirector de Mercadotecnia Digital
AeroMexico
Rodrigo Arévalo
General Manager
Uber Technologies
Blas Caraballo
Director, Merchant Services
PayPal México

Lunch

Mobile Media

Jesús Benitez
VP of Expansion
Adsmovil

Agencies Panel Discussion

Maria Teresa Arnal
CEO/Founder
Clarus Digital
Tomas Bleier van Meerbeke
Managing Director
Mobext Mexico
Jacobo Fernandez Peña
Digital Strategy Planning Manager
Starcom Mediavest Group
Jesús Benitez
VP of Expansion
Adsmovil

Keynote - Adapting Web to Mobile

Camillo Roberti
Director (Mobile Business, Metros Cúbicos and IDC)
Grupo Expansión

Coffee Break

Entrepreneurship Lessons for a More Mobile World

Arturo Galván
Founder & CEO
Naranya
Manolo Diaz
Co-founder
Yogome
Alberto Padilla Luengas
Co-founder and CEO
INNKU

Showcasing: Terra

Beatriz Nuñez
Chief Growth Officer México y Centroamérica
Walmart

Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.