Wednesday, September 17, 2025
RETAIL MEDIA SUMMIT
Organized in collaboration with the German Association for the Digital Economy (BVDW), the DMEXCO Retail Media Summit aims to highlight the key trends in the industry: from full-funnel strategies and data-driven targeting to new performance measurement standards. There will be a focus on merging on-site and off-site solutions to create holistic marketing experiences. Industry experts, leading retailers and technology partners will be there to discuss the role of retail media as a strategic growth driver.
Why Creativity, Marketing and AI is the New CMO Imperative?
In a world where data, tech, and media shifts are rewriting the playbook, creativity is no longer just art; it’s strategy. Backed by insights from MMA Global’s study with Canva, this session dives into the evolving definition of creativity in marketing. The panel will tackle the toughest questions: How do we create impact in complex situations? Is in-housing the answer? And what does true creative innovation look like today? Don’t miss this bold conversation shaping tomorrow’s marketing.
Thursday, September 18, 2025
The First Second That Matters: Redefining Attention in the Age of AI
This provocative session unveils MMA's groundbreaking "First Second Strategy" — a new framework built on proprietary research that redefines how attention should be measured, earned, and optimized in digital environments. But the twist? We explore how AI can enhance, automate, and even predict attention in ways that transform both creative execution and media strategy.
Join leading minds in AI, brand marketing, and behavioral science as they unpack:
- Why the first second is the new battleground for brand impact.
- How AI tools can decode and design for micro-attention windows.
- New performance metrics and neural signals shaping tomorrow’s creative benchmarks.
How to Grow a Food Brand Across the World in Difficult Macroeconomic Environment
In a volatile global economy, scaling a food brand requires more than great taste. This session explores the strategic levers brands can pull to drive sustainable growth, navigating inflation, supply chain disruptions, and shifting consumer behavior. Learn how to localize without losing identity, build resilience through innovation, and tap into global trends that fuel expansion even in uncertain times.
Become a DMEXCO x MMA CONNECT partner today.
Fill out the form below to request more information:
or, contact:
Elvin Altun
MMA Global
E: [email protected]