Great creativity gets attention. Effective creativity drives growth.
At MMA SMARTIES India, Kantar was right at the heart of conversations about how brands can achieve both.
A highlight was Soumya Mohanty being introduced as a co-founding member of the new MMA India Creative Council, alongside senior marketing leaders. The Council will help advance the industry conversation around making creativity more effective, measurable and impactful, with Kantar and LINK bringing our expertise in creative effectiveness to the table.
She also represented us at the closed-door MMA x ASCI x Kantar Creative Leadership Dialogue, ‘Can Creativity Be Effective Without Trust?’, where senior marketers and agency leaders explored the relationship between creative courage, consumer trust and business impact.
For us, that’s what meaningful industry engagement looks like: not simply being part of the room, but helping shape the conversations that matter and building stronger connections with the marketing community.
Here’s to creativity that doesn’t just stand out, but works.
Can a campaign look great on paper and still generate little real 'attention'?
In my contribution to MMA Global’s Beyond Reach report, I explore how media planning lens needs to evolve with changing landscape & how attention adds another layer of commercial discipline.
Amazing to see the pictures and have heard great feedback about the event. Congratulations Ranjana K.and the MMA India team for such an insightful event.
Really glad we could share our experience, and I hope it gives fellow marketers some ideas and inspiration to explore how AI can make a difference in their own work.
Hi Lloyd,Thank you so much for being such a wonderful partner throughout SMARTIES Unplugged and the Leadership Roundtable.We truly appreciated the opportunity to be part of the conversation and connect with the industry in a meaningful way. Thank you to you and the team for a well-executed event and a seamless experience throughout.
Looking forward to the event report and future opportunities to work together.
Moneka and MMA India team are bringing important conversations around AI and marketing to the forefront. So much to learn from the work happening across the industry!
Can a regular commute become a media moment for brands? Uber Advertising surely thinks so.
The newly launched mobility platform in India believes that where consumers are going can matter as much as who they are. However, when does contextual relevance step into the realm of intrusive targeting?
During a fireside chat at MMA India SMARTIES Unplugged 2026, Uber Advertising’s head, Arpit Tyagi, discussed the promise of reaching consumers at the right moment, and the responsibility to ensure advertising doesn’t compromise the ride. Read more on Campaign India.
