How to Scale Creative Intelligence
Targeting, bidding, and budgeting are measured on every media dashboard in the business. Creative is not, even though it accounts for more of campaign impact than placement.
+2Does your data structure determine your AI visibility?
AI systems need to retrieve, interpret, and synthesize brand information before they can recommend it. Is AI visibility a content problem, a data problem, or an organizational one?
+1MMA and BCG’s 2026 CMO Inquiry on AI’s Real Disruption
Roughly 60 CMOs rated their AI vision near 6 out of 10, while technology, governance, talent, agency partnerships, and workflows trailed at about 5.
How We Spend & What We Say: The State of Advertising Spend
MMA and MediaRadar analyzed five years of advertising across 10 industries and 6 channels. The biggest differences are between categories, not channels or years.
+1State of Agentic Deployment in Marketing
New research from MMA and Monks maps where agentic AI actually runs inside 100 large marketing organizations and what is blocking scale.
+1How do you actually measure the ROI of GEO — and what are you even measuring?
Influence may happen inside an AI answer without producing a click. How do you connect visibility signals to investment decisions?
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