India: Mobile App Trends 2021: A Regional Benchmark of App Performance | MMA / Marketing + Media Alliance

India: Mobile App Trends 2021: A Regional Benchmark of App Performance

Aug 11, 2021 APAC
Webinar Partner:
Geetanjali Bhattacharji Geetanjali Bhattacharji Founder & CEO, Glassbox Ventures
Darshana Shah Darshana Shah CMO, Aditya Birla Capital
Shibu Shivanandan Shibu Shivanandan Founder & CEO, PivotRoots - a Havas Company
Ajit Pawar Ajit Pawar Head of Partnerships, INSEAU, Adjust
Moneka Khurana Moneka Khurana Country Head & BOD Member, MMA Global India

A closer look at India's mobile market

App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.

In this webinar, we take a deep dive into mobile performance in India against APAC data, and spotlighting fintech apps trends to help marketers and developers understand user behavior in the region.

KEY TAKEAWAYS:

  • Overall app installs trends in India vs APAC
  • Deep dive into fintech trends in India
  • Recommendations and forecasts from India's renowned fintech app(s)

You can download the Whitepaper here

Downloads & Presentations