Member Press Release

REVTRAX® RELEASES SMARTOFFERS™ TO POWER PERSONALIZED, DYNAMIC COUPONS

NEW YORK, October 29, 2013—RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.

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AdTruth Device Recognition Technology Increases Campaign Reach by 40 Percent for Somo

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mobile campaign measurement

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AdTruth

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Member Press Release

Imagine Mobile MD Joins Mobile Marketing Association Board

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Member Press Release

OtherLevels Announces Seamless Integration with Mobile Push for Amazon SNS API

OtherLevels announced today that its sophisticated mobile message marketing platform works seamlessly with the recently released Mobile Push for Amazon Simple Notification Service (SNS) API.

Marketers now have a clear transition path from traditional Push Messaging services to a much more robust OtherLevels/Amazon SNS combination, enabling a full range of segmented targeting, retargeting, and A/B testing capabilities with Push and other types of mobile messaging.

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Gold Mobile Welcomes New Chief Strategy Officer and VP

Clark, N.J., August 8, 2013 – Today Gold Mobile, a leading mobile commerce and engagement company, announced that it will be bringing Drew Diskin on as the new Chief Strategy Officer and Vice President. Diskin’s 20+ years of experience leading strategic digital initiatives for international organizations, technology start-ups and a variety of hospitals and health organizations will enhance the company’s outreach and offerings to the healthcare industry.

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Prosumer Report - Digital and the New Consumer

STUDY SHOWS THAT AMERICANS ARE SLOWER TO TRANSITION FROM E-COMMERCE TO MOBILE SHOPPING

New Research from Havas Worldwide Reveals Only 16% of US Consumers Have Used a Mobile Device to Shop, Compared with 50% in China, 48% in Singapore, and 42% in India

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Velti releases "Mobile Whitebook 2013: Data, trends and best practice", in partnership with Econsultancy

Velti in partnership with Econsultancy publish their latest free mobile whitebook with truly actionable insight, assisting marketers to formulate an effective and accountable mobile strategy to target today’s consumers.

Combined research from leading industry statistics, primary data and analytics from Velti’s own platforms provides the latest insight into consumer preference, consumer habits and consumer devices. Also included:

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