Member Press Release | Page 26 | MMA / Marketing + Media Alliance

Member Press Release

SINGAPORE, 13 February 2014 – Chinatown retailers who stayed open over Chinese New Year would have seen a greater number of shoppers visiting the district more than once and staying longer than they would during a regular weekend, according to big data company AdNear.

AdNear uses location data to drive superior advertising targeting across mobile devices and has collected more than 100 million user profiles across Southeast Asia, Australia and India since its launch just over a year ago.

Singapore, February 10, 2014 – InMobi, the world’s largest independent mobile advertising network, today unveiled multiple advanced video ad formats designed to create an interactive and immersive ad experience for consumers.

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Platform Enables Mobile Publishers To Effortlessly Create And Serve Native Ads, Increasing User Engagement

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NEW YORK, Jan. 28, 2014 -- Appboy, the leading platform for App Marketing Automation, announces its new partnership with the international magazine company Bauer Media Group. Appboy's targeted engagement services will be integrated into 45 of Bauer's apps, helping to secure customer loyalty and increase monetization rates.

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After 15 years as ePrize, the digital marketing and creative firm unveils new name and rich consumer engagement platform 

PLEASANT RIDGE, MI -- (Jan. 16, 2014)

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Qustodian launches new user controlled mobile advertising service in the UK in partnership with MediaCom and Metro
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Users download a free app to opt in to receive a personalised advertising service that pays them for the attention they give to branded messages
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NEW YORK, October 29, 2013—RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.
 
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OtherLevels announced today that its sophisticated mobile message marketing platform works seamlessly with the recently released Mobile Push for Amazon Simple Notification Service (SNS) API.

Marketers now have a clear transition path from traditional Push Messaging services to a much more robust OtherLevels/Amazon SNS combination, enabling a full range of segmented targeting, retargeting, and A/B testing capabilities with Push and other types of mobile messaging.

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