Telecom Italia Digital Solutions and CardMobili team up to launch a new Mobile Commerce service

Mobile engagement provider becomes an approved supplier for UK public sector mGage, a global mobile engagement provider, has been approved as an official supplier for UK public sector teams and is now listed within the Digital Marketplace on the G-Cloud, the government’s procurement platform. The G-Cloud Framework is an initiative aimed at easing public sector bodies’ access to leading suppliers by improving the procurement process when looking at IT suppliers. G-Cloud 6, the lot mGage sits within is focused on digital services, primarily marketing.

Widespace, Europe's leading mobile brand advertising company, has announced it is releasing a next generation Brand Algorithm to further optimise ad delivery. Included in this release is the refined Recommender System, which is based on a multitude of brand metrics and chooses the most relevant ad for the user. The result is up to three times higher relevance.

Frankly Inc., a leading provider of messaging technology, has announced that it has completed the acquisition of the assets of Muzy Inc., a San Francisco-based microblogging platform focused on mobile content creation with over 35 million users worldwide.

SAN FRANCISCO, CA--(Marketwired - Jan 29, 2015) - Today, the Sacramento Kings and leading mobile messaging company, Frankly Inc. (TSX VENTURE: TLK) ("Frankly") announced a partnership to integrate Frankly's next-generation messaging technology within the Sacramento Kings' digital experience.

Verizon, Intel, State Farm and Cablevision among the first brands to successfully adopt the new ad formats in Q1 mobile ad campaigns.

Advertising technology firm PadSquad has launched four new mobile ad units that are designed to help brands roll out user-friendly material on mobile Web sites with high-impact, attractive features. Cablevision, Intel, Verizon and State Farm are the first marketers to incorporate the units into their mobile advertising campaigns in 2015’s first quarter.

StepLeader announces the sale of StepLeader’s mobile app platform to DoApp, and a new partnership between the two companies for mobile audience analytics.

PadSquad, a mobile software and advertising technology firm, is proud to announce that it has joined the Mobile Marketing Association, otherwise known as the MMA, the leading global trade association for the mobile marketing industry. PadSquad’s MMA membership will include participation in the mobile native and video committees.

Only mobile-first ad platform to reach this milestone 
Over 100mn consumers interact with InMobi at least six times per day

InMobi, the world’s most powerful mobile advertising platform, today announced that it reached over one billion unique mobile devices on its network in Q4 2014, making it the only mobile-first advertising platform to reach this landmark milestone.