New York, NY (October 27, 2015) - Abakus, a leading provider of marketing attribution software, today announced a partnership with Tapad, the leader in cross-device marketing technology. Through the partnership, Abakus will access Tapad’s proprietary cross-device data for a unified view of consumers across screens.
October 7, 2015 – CBN Campus Media, the leading provider of integrated static and digital media products on college campuses, and Blue Bite, the Mobile Standard in Out-of-Home™, expand their partnership as they launch their Campus mTAG Magnet Program. On the heels of an extremely successful pilot, the deployment will reach over 19,000 students on 20 campuses across the United States.
Raleigh, NC - October 1, 2015. Reveal Mobile, the leading mobile audience data platform for media properties, announces a partnership with Sinclair Broadcast Group, Inc. (Sinclair) to be their mobile audience data provider. By including Reveal Mobile in their roster of news and weather apps, Sinclair bolsters their sales effort potential by providing advertisers with target audiences across a nationwide presence of apps.
September 15, 2015 – Global Sports Brand PUMA, in partnership with Blue 449 and Zenith Media, has teamed up with Blue Bite, the Mobile Standard in Out-of-Home™ and Austria-based mobile agency Loop, to create a one-of-a-kind campaign to promote PUMA’s latest sneaker, the Ignite XT and its brand ambassador partnerships with Usain Bolt and Rihanna.
With the rapid growth of native, in-feed, auto-play video, Opera Mediaworks and comScore (NASDAQ: SCOR) have partnered together on an industry-first study on the subject to better understand ad effectiveness of mobile-first video for native environments to help brands drive more impact with their creative. The study, released today, found that brands and agencies are seeing meaningful results from mobile-first, purpose-built video ad creative.
AUGUST 27, 2015 – Today, Blue Bite, the Mobile Standard in Out-of-Home™, announces the launch of esca®, the first all-encompassing BLE beacon solution that leverages a powerful, cloud-based dashboard, innovative dual-mode hardware, and expansive developer resources. Built on nearly a decade of experience in managing mobile touchpoints, Blue Bite’s esca platform introduces a new way to deploy, manage, and analyze beacons.
Singapore, 3 August 2015 – AdNear, the Singapore-headquartered location intelligence platform, announced that they are rebranding to ‘Near’. Dropping the word ‘Ad‘ emphasizes the platform’s increased focus on using location data for much beyond targeted mobile advertising.
San Francisco and London—August 4, 2015 - Swrve, the mobile marketing technology company that pioneered the fast-growing mobile engagement marketing space, just completed its best-ever quarter and record half-year. Driven by growth in revenue and bookings, and significant new customer wins in North America and Europe, the company is poised to quickly become a global standard for mobile marketing and engagement.
