MMA Research

AI and the Changing Consumer Journey

Customers now research, compare, and decide with AI before they ever reach your site, and a lot of that doesn’t show up in your analytics. Pairing behavioral data from enterprise brands with a survey of consumers and senior marketers, Knotch and MMA show how the journey is really changing, what marketers are doing about it, and where perception and reality diverge.

Customers now research, compare, and decide with AI before they ever reach your site, and a lot of that doesn’t show up in your analytics. Pairing behavioral data from enterprise brands with a survey of consumers and senior marketers, Knotch and MMA show how the journey is really changing, what marketers are doing about it, and where perception and reality diverge.

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