Küresel | Page 218 | MMA / Marketing + Media Alliance

Küresel

Ogury Donates Over $1 million U.S. Dollars of Ad Space to Non-Profit Organizations

New York and Paris, September 21st. Ogury, the Personified Advertising company, recently announced that it has donated more than $1 million in U.S. dollars of advertising space to non-profit organizations so far this year. Following a first quarter launch, the company supported several charities to acquire premium inventory on its new mobile web offering on top of its exclusive brand demand.

News Type: 
Member Press Release
Kişiselleştirme ve CX
Medya ve Retail Media

Decoding Consumer Behaviour - Winning the 2021 Festive Season

Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful. 

MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.

Released: 
Eylül, 2021
Education Section: 
Best Practices
Region: 
APAC, Hindistan, Küresel
Kişiselleştirme ve CX
Medya ve Retail Media

Modern Marketers Guide to Connected Consumer Journeys 2021

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

  1. Market landscape
  2. Pre-purchase Trends & Insights
  3. Channel Choice
  4. Consumer Purchase Patterns
  5. Rise of Vernacular, Voice & Video

Expected Learnings

Released: 
Eylül, 2021
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Perspectives, Research
Region: 
APAC, Hindistan, Küresel

Ogury appoints Fabien Magalon as Chief Publisher Sales Officer

London, September 6th. Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as Chief Publisher Sales Officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international Publishing team and influencing Publisher’s product development. 

Submitter's Company: 
News Type: 
Member Press Release

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