Küresel

CMO Double header: How Marketing Orgs Drive Growth and The Future of Marketing

Nov 9, 2021

Canva

News

Newly Appointed MMA Global President Lou Paskalis Has Opinions

India: Programmatic 2.0 – Getting the most out of your programmatic budgets

+2Nov 16, 2021

DATT Unplugged 2021 - Videos & Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below.

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Diageo

News

‘Palpable anxiety’: New data benchmarking tool from MMA Global will help CMOs figure out where they stand vs. competitors

MMA Global deploys first of its kind Data Maturity Assessment Tool to help CMOs benchmark their progress in unlocking the power of their Data

Are you keeping pace with your competition?

NEW YORK, October 13, 2021 – According to research by MMA Global, the association dedicated to architecting the future of marketing for CMOs, more than 63% of companies are not satisfied with their internal data capabilities and are unsure how to prepare for the rapid changes in the ecosystem, partly because they don’t have an objective way to benchmark these capabilities in relation to where the industry is moving.

News Type:

MMA Press Release