The Influential Marketer and Industry Leader is One of Many Upcoming Talent and Board Additions as Part of a Broader Effort to Further Power MMA’s Mission to “Architect the Future of Marketing”
Lou Paskalis, former Senior Vice President, Customer Engagement and Media Investment at Bank of America, has joined MMA Global as President and Chief Operating Officer, reporting to CEO Greg Stuart.
Modern Marketing Leaders Compete for Prestigious Awards Honoring Innovation, Creativity and Success
New York – September 30, 2021 – Celebrating the talented teams who are leveraging the power of modern marketing to create innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2021 SMARTIES X and North America Awards.
Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. Today, more than two in three marketers are incorporating a mobile-first approach in their marketing. As smartphone technology becomes more and more sophisticated, marketing professionals have needed to increase both investment and focus on improving digital and mobile competences.
