Global

La unión entre la empresa independiente de mobile marketing más grande del mundo y la más grande de Latam tendrá el foco en la captación de nuevos clientes dentro de la industria financiera, tecnológica, automotriz y de servicios. Dos empresas que prometen transparencia y mucha nueva tecnología en el mercado mobile del marketing y de big data.

NEW YORK, June 26th, 2018 – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly as a result from digital campaigns.

Reveal Mobile, a leader in location-based mobile marketing, announces today the appointment of two executives, John Haws as Chief Technology Officer and Jason Crocker as Vice President of Engineering. As the marketers and analysts continue to increase their use of location data, these new leaders add depth and strength in data science and engineering.

Headway publica un estudio de estrategias Mobile para la Copa del Mundo

NEW YORK, June 13^th , 2018 – S4M, a leading AdTech platform specialising in drive-to-store campaigns, joins the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena.

By The MTA News Desk

Braze (formerly Appboy)​, the customer engagement platform that delivers messaging experiences across push, email, apps, and more, today announced the opening of its new office in Singapore. This physical entry into the Asia-Pacific (APAC) region further cements the company’s commitment in its investment to continue delivering and supporting our existing customers and expanding further into the region.

Leading Marketing Automation Company Expands Global Footprint in APAC

NEW YORK, May 22, 2018 /PRNewswire/ -- Braze (formerly Appboy), the leading customer engagement platform that delivers messaging experiences across push, email, apps, and more, today announced the opening of its new office in Singapore. This physical entry into the Asia-Pacific (APAC) region further cements the company's commitment in its investment to continue delivering and supporting our existing customers and expanding further into the region.

En 2018, se prevé que el segmento móvil en Latinoamérica alcance, por primera vez, más del 50% de la pauta digital, según el último informe de eMarketer ‘Latin American Ad Spending’ presentado en Abril en donde Logan fue una de las principales fuentes. En un contexto de recuperación de las economías regionales, sumado a elecciones en varios países y la celebración del Mundial, este año se estima que el gasto publicitario total crecerá 8.7% en la región, llegando a los $38.04 billones, lo que representará el 6.1% de la torta global.