Do personalization and a better customer experience pay off at scale?

Showcase · 2025 MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, case studies, judging perspectives… Read the report

Showcase · 2025

MMA SMARTIES Unplugged Indonesia 2026 Booklet

Genel · Creative effectiveness · Media & Retail Media

Report · 2025 The Modern Marketing Reckoner 2025-2026 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, technological disruption, and shifting… Read the report

Report · 2025

MMA Modern Marketing Reckoner 2025-2026 Industry Report Indonesia

Genel · AI strategy and adoption · Brand Building · Creative effectiveness · Marketing Org & Talent

Showcase · 2025 "Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked… Read the report

Showcase · 2025

Beyond the Awards: SMARTIES Unplugged 2025 Winning Campaigns Booklet

Genel · Creative effectiveness · Media & Retail Media

Report · 2025 Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital landscape, which focuses intently on the… Read the report

Report · 2025

MMA Brand Safety & MarTech Industry Report Indonesia 2025

Genel · AI strategy and adoption · Data, identity and privacy · Marketing Org & Talent · Media & Retail Media

Research · 2024 The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable business solutions for 2025, leveraging new… Read the report

Research · 2024

MMA Indonesia Modern Marketing Reckoner 2024 Report

Genel · Brand Building · Marketing Org & Talent

Educational Documents · 2024 The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and targeted for performance is wrong. We’re… Read the report

Educational Documents · 2024

Debunking the Short and Long-Term Myth of Marketing

Genel · Measurement & Attribution

Showcase · 2024 "Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked… Read the report

Showcase · 2024

Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

Genel · Creative effectiveness · Media & Retail Media

Research · 2024 Present you the release of awaited Annual Report: Brand Safety and Martech 2024. This report unfolds how AI revolution, brand building, campaign, attention, the emerging influencers… Read the report

Research · 2024

MMA Indonesia Brand Safety & MarTech Report 2024

Genel · AI strategy and adoption · Brand Building · Media & Retail Media

Guide · 2024 In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize engagement metrics—a keystone for evaluating… Read the report

Guide · 2024

Aligning Engagement Metrics in Advertising

Genel · Brand Building · Creative effectiveness · Data, identity and privacy

Report · 2023 Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It… Read the report

Report · 2023

MMA Indonesia Modern Marketing Reckoner Report 2023

Genel · AI strategy and adoption · Brand Building · Media & Retail Media

Report · 2023

Voices of Impact: Unleashing the Power of Customer Reviews for Business Growth

Genel

Research · 2023 The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of… Read the report

Research · 2023

MMA Indonesia Brand Safety & MarTech Report 2023

Genel · AI strategy and adoption · Brand Building · Data, identity and privacy · Measurement & Attribution · Media & Retail Media

Perspectives · 2023 This report is a collaboration between MMA Global in Vietnam and Decision Lab to facilitate the industry with the latest consumers’ digital behaviors understanding. The study's primary… Read the report

Perspectives · 2023

The Connected Consumer Q1 2023 Report

Genel · Media & Retail Media

Research · 2023 MMA Vietnam partnership with Decision Lab to present "The Connect Consumer Q4/2022." The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study… Read the report

Research · 2023

The Connected Consumer Q4 2022

Genel · Brand Building · Data, identity and privacy · Media & Retail Media

Research · 2022 The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this… Read the report

Research · 2022

Connected Consumer Q3 2022 Report

Genel · Creative effectiveness · Marketing Org & Talent

Benchmark Studies · 2022 Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It… Read the report

Benchmark Studies · 2022

MMA Indonesia Modern Marketing Reckoner 2022: Unveilling Modern Marketers' Guide to Leveraging Data & MarTech

Genel · Media & Retail Media

Research · 2022 Marketing must have a certain set of competencies and mindsets to generate development in the digital age. However, as complexity increases, marketers must make more tough decisions about… Read the report

Research · 2022

State of the Industry 2022 - Modern Marketing in Vietnam

Genel · Data, identity and privacy · Marketing Org & Talent · Media & Retail Media

Perspectives · 2022 With consumer journeys becoming more complex and non-linear, the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to… Read the report

Perspectives · 2022

Winning the 2022 Festive Season with Optimal Media Strategies

Genel · Media & Retail Media

Best Practices · 2021 Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of… Read the report

Best Practices · 2021

Report On The Contribution of Advertising to Turkish Economy

Genel · Data, identity and privacy · Media & Retail Media

Best Practices · 2021 Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to… Read the report

Best Practices · 2021

Decoding Consumer Behaviour - Winning the 2021 Festive Season

Genel · Media & Retail Media

Benchmark Studies · 2021 This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical… Read the report

Benchmark Studies · 2021

Modern Marketers Guide to Connected Consumer Journeys 2021

Genel · Media & Retail Media

Research · 2021 A closer look at India's mobile market App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and… Read the report

Research · 2021

India: Mobile App Trends 2021

Genel

Guidelines · 2021 Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help… Read the report

Guidelines · 2021

OTT Media Buying Strategy Guide

Genel · Media & Retail Media

Guidelines · 2021

An Introduction Guide to OTT and CTV

Genel · Media & Retail Media

Educational Documents · 2019 Out of Home & Mobile Compendium Urbanity and mobility are increasing and changing media usage to a large degree. The greatest beneficiaries of this development are Out of Home (OOH) and… Read the report

Educational Documents · 2019

COMPENDIUM: OUT OF HOME & MOBILE

Genel

Report · 2018 Cost Per Visit (CPV) is a new metric that marketers – particularly retailers – should pay attention to, as it is an innovative way to use location data that connects media directly to store… Read the report

Report · 2018

A Master Class on Cost Per Visit from GroundTruth and the MMA

Genel · Brand Building · Data, identity and privacy

Guide · 2026 Half the planet already plays games. Most brands still show up for kickoff and miss the basket three days earlier. The Modern Gaming Marketing Playbook rebuilds gaming strategy around six… Read the report

Guide · 2026

The Modern Gaming Marketing Playbook

Middle East & Africa · Brand Building · Data, identity and privacy · Marketing Org & Talent

Report · 2026 The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian markets in early 2026. It finds that while 57%… Read the report

Report · 2026

The State of AI in Marketing - SEA Report 2026

APAC · Vietnam · AI strategy and adoption · Brand Building · Data, identity and privacy · Marketing Org & Talent · Measurement & Attribution

Guide · 2026 Peak Season Playbook is a strategic retail media guide designed for Türkiye's unique calendar of overlapping demand moments, including Valentine's Day, Ramadan, Mother's Day, Back to… Read the report

Guide · 2026

Peak Season Playbook: Strategic Growth Guide in Retail Media (ENG)

Middle East & Africa · Türkiye · Brand Building · Data, identity and privacy · Marketing Org & Talent

Guide · 2026 Peak Season Playbook is a strategic retail media guide built for Türkiye's overlapping peak periods: Valentine's Day, Ramadan, Mother's Day, Back-to-City, and Legendary November. Each… Read the report

Guide · 2026

Peak Season Playbook

Middle East & Africa · Türkiye · Brand Building · Data, identity and privacy · Marketing Org & Talent

Benchmark Studies · 2024 In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on… Read the report

Benchmark Studies · 2024

Turning Shoppertainment Insights into Action with TikTok's PACE Framework

APAC · Marketing Org & Talent · Media & Retail Media

Benchmark Studies · 2024 Explore how consumer expectations and preferences are evolving and how brands can be part of the future of consumer and commerce. Shoppertainment Is Revolutionising Commerce in APAC - Are… Read the report

Benchmark Studies · 2024

Navigating the Evolving Commerce Landscape in APAC with Shoppertainment

APAC · Marketing Org & Talent · Media & Retail Media

Educational Documents · 2023 In the past couple of years, Southeast Asia saw accelerated growth and changes in the technology landscape due to the COVID pandemic - businesses experienced a boom in e-commerce, digital… Read the report

Educational Documents · 2023

MarTech Vietnam Report 2022

APAC · Vietnam · Brand Building

Best Practices · 2023 Consumer experience is changing rapidly and expectations are evolving, with consumers now expecting a personalized experience across every brand and channel. To adapt to this environment… Read the report

Best Practices · 2023

Winning with DATA - The CXO's Handbook

APAC · India · Data, identity and privacy

Educational Documents · 2022 The term "social commerce" refers to the "purchasing and selling that occurs on social media and other networking sites." Social commerce offers the particular advantage of engaging… Read the report

Educational Documents · 2022

The state of Social commerce & Live-streaming in Vietnam

APAC · Vietnam · Media & Retail Media

Best Practices · 2021 The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid… Read the report

Best Practices · 2021

Vietnam Martech Report

APAC · Vietnam · Data, identity and privacy · Media & Retail Media

Best Practices · 2021 The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest… Read the report

Best Practices · 2021

2021 Modern Marketing Reckoner Indonesia

APAC · Indonesia · Creative effectiveness · Data, identity and privacy · Measurement & Attribution · Media & Retail Media

Perspectives · 2021 Technology transformation has been enabled by Vietnamese’s highly adaptable digital consumers, who are becoming enthusiastic about these technologies. By the end of 2020, the number of… Read the report

Perspectives · 2021

Beyond Metros & New Growth Path

APAC · Vietnam

Educational Documents · 2021 As digital services become mainstream and consumer behaviors continue to evolve with this shift, brands must keep up to drive relevance and preference. To help brands navigate the modern… Read the report

Educational Documents · 2021

Vietnam Ecosystem Report 2021: Modern Marketing

APAC · Vietnam · AI strategy and adoption · Media & Retail Media

Research · 2021 A closer look at Vietnam's mobile market App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and… Read the report

Research · 2021

[Vietnam Whitepaper] Mobile App Trends 2021: A Regional Benchmark of App Performance

APAC · Vietnam

Benchmark Studies · 2021 MMA and Culture Group are proud to share The Metaverse is the Medium, our whitepaper detailing the future of consumer engagement in the virtual realm. Read on to understand the background… Read the report

Benchmark Studies · 2021

The Metaverse Is The Medium

APAC · Creative effectiveness

Best Practices · 2021 As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices… Read the report

Best Practices · 2021

The MMA Indonesia MarTech Report 2021

APAC · Indonesia · AI strategy and adoption · Data, identity and privacy · Media & Retail Media

Educational Documents · 2021 We are delighted to share with you our much insightful information regarding the potential of mobile marketing to approach rural consumers via the Vietnam Rural Report by Cốc Cốc. MMA, in… Read the report

Educational Documents · 2021

Vietnam Rural Report 2020

APAC · Vietnam · Media & Retail Media