Member Press Release | Page 58 | MMA Global
  2. Member Press Release
  2. Member Press Release

Member Press Release

Virgin Mobile USA Executive to Speak on Benefits of Proactive Communications at SoundBite Communications Webinar

Virgin Mobile USA Executive to Speak on Benefits of Proactive Communications at SoundBite Communications Webinar
 
Press Release - 08.20.2008
 
Bedford, Mass. – August 20, 2008 – SoundBite Communications, Inc. )NASDAQ: SDBT) today announced that an executive of Virgin Mobile USA will participate in its webinar entitled “Maximizing Subscriber Value Through Multi-Channel Communications” on Tuesday, September 9, 2008 at 2:00 p.m. ET/ 11:00 a.m. PT.
Ted Vagelos, Vice President, Customer Management and Communications at Virgin Mobile USA, will provide Virgin Mobile USA’s view on the benefits of a proactive customer communications strategy.  In his role at Virgin Mobile USA, Mr. Vagelos is involved in the no-contract wireless service provider’s strategy for customer lifecycle management, marketing and customer care.  Virgin Mobile USA utilizes SoundBite’s Intelligent Communications Platform to deliver better customer service, replenish prepaid accounts, accelerate collections and reinforce brand loyalty.
 
“In today’s competitive mobile and broadband content marketplaces, service providers are seeking sophisticated communications approaches that encourage subscribers to respond to new service offerings, marketing programs, customer care and collection efforts,” said Mark Friedman, Chief Marketing Officer at SoundBite.  “Providing Virgin Mobile’s voice to our educational webinar will provide attendees with a unique view into the communications strategy of one of the country’s leading mobile service providers.”
 
Ken Landoline, Program Manager at Yankee Group Research will also participate in the one-hour webinar. SoundBite is hosting the online session to illustrate how integrated, multi-channel communications solutions can be deployed to proactively communicate valuable service information and offers that are customized to the individual subscriber.  Webinar attendees will receive a complimentary white paper entitled “Competing for Subscribers in Telecom & Media Using Proactive Customer Communications: Optimizing Revenue, Collections and Retention,” a custom publication commissioned by SoundBite and conducted by Yankee Group Research.
 
 
WHEN: Tuesday, September 9, 2008
           2:00 p.m. ET / 11:00 a.m. PT
 
WHAT: Maximizing Subscriber Value through Multi-Channel Communications
 
WHO:  Ted Vagelos, Vice President of Customer Management and Communications, Virgin Mobile USA
           Ken Landoline, Program Manager, Yankee Group Research
           Jay Reilly, Director of Solutions Consulting, SoundBite Communications 
 
About Virgin Mobile USA
Virgin Mobile USA [NYSE: VM], through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through monthly Plans Without Annual Contracts, with national coverage powered by the Sprint PCS network.  Virgin Mobile USA’s full slate of smart, stylish and affordable handsets, including the Wild Card, Slash and Flare, are available at approximately 40,000 top retailers nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations.  Virgin Mobile USA, known for its award-winning customer service, was recently rated the best prepaid wireless service for the second year in a row in the Annual PC Magazine Readers’ Choice Survey, and its own customers report a 90% satisfaction rate.  Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program; and contributes a portion of profits from downloadable content to The RE*Generation, its pro-social initiative to help homeless youth.
 
About SoundBite Communications
SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results.  Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time.  Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications.  For more information, visit http://www.SoundBite.com.
 
SoundBite is a registered service mark of SoundBite Communications, Inc.
 
 
News Type: 
Member Press Release

BrightShare and TexoMobile Team for Ground Breaking Affiliation Partnership for Wild Jack Mobile Casino

BrightShare and TexoMobile Team for Ground Breaking Affiliation Partnership for Wild Jack Mobile Casino
 
Wapmasters Able to Monetise Leading Mobile Casino
 
August 4, 2008 – London, UK – BrightShare Ltd, the exclusive affiliate network of the Jackpot Factory today announced a partnership with TexoMobile, enabling independent wapmasters to get seamless access to the leading mobile casino, Wild Jack Mobile Casino and in turn, enabling them to turn their traffic into revenue.
 
As one of the first and most popular mobile casinos to launch, Wild Jack Mobile Casino features 14 fun and exciting casino games including the recently launched Scratch ‘n’ Score, 3 Card Poker, Jacks or Better, Pub Fruity, Baccarat, three progressive jackpot slots; Major Millions, Treasure Nile and Fruit Fiesta, and the awesome Tomb RaiderTM, as well as eternal favourites, Roulette and Blackjack.
 
Wild Jack Mobile Casino’s award winning application boasts one of the best and easiest to use interfaces and uniquely allows all transactions to be conducted via the mobile.
 
TexoMobile has some 20,000 wapmaster members in its MobPartner scheme, which provides a community forum and a crucially central network to centralise all members’ affiliates, stats and earnings into a convenient interface.
 
“The expected, and potential, growth of mobile casinos is vast,” said Candice Evans, Mobile Account Manager of BrightShare. “Wild Jack Mobile Casino, together with BrightShare, is well positioned to offer end-users and affiliates an ultimate offering. Teaming with the immensely successful TexoMobile network is a significant move and we look forward to a long and beneficial partnership.”
 
“We are very excited to work with an affiliation network like BrightShare,” said Vianney Settini, CEO of TexoMobile. “Wild Jack Mobile Casino’s game play is world class and will definitely be something that our end-users will love. As always with TexoMobile, we have listened to our wapmasters and given them something they know their communities want.”
 
Robbie Guy, Marketing Manager for Wild Jack Mobile Casino commented, “As a world leading mobile casino, we’re delighted that our outreach will be extended further through this partnership. We pride ourselves on being at the forefront of mobile gambling, always offering our players new, exciting games and constantly enhancing the user experience. TexoMobile’s clients can be guaranteed a superb service from WJMC and BrightShare, we hope that this partnership flourishes and that many more people can enjoy Wild Jack Mobile Casino.”
 
 
About BrightShare:
Founded in 2002, the BrightShare Network is a leading online casino affiliate program, featuring extensive reporting capabilities and offering among the highest commission levels in the industry with its unique six-level structure. BrightShare works exclusively with the Jackpot Factory Group and is fully devoted to the success of its affiliates. For more information, please visit www.brightshare.com.
 
About TexoMobile:
TexoMobile is a creator of mobile communities such as iGloo.mobi. TexoMobile also manages the largest wapmaster community on the mobile internet with Mobpartner.mobi. In terms of users TexoMobile, with iGloo.mobi has the largest mobile community in France and is rapidly growing in markets as diverse as the USA, South Africa, India, Indonesia or South America. TexoMobile is open to any industry leaders or mobile innovators who have money making program for Wapmasters and wish to work with MobPartner.
 
About Wild Jack Mobile Casino )www.wjmc.com)
Wild Jack Mobile Casino )WJMC) is among the first ‘fully functional’ mobile casinos to be launched on a wireless platform, providing mobile phone users the ability to play exciting casino games directly and instantly from their handsets. A proud member of the Jackpot Factory Group, WJMC is an extension of the successful online entertainment and gambling website www.wildjack.com, which has been providing high quality online gambling experiences to players since 1999. Wild Jack has paid out over $900 million in winnings since its launch and is dedicated to providing its players with safe, enjoyable and highly credible gambling experiences in both the web and wireless environments.
 
 
For further Wild Jack Mobile Casino or BrightShare press information, please contact:
 
Andrew Durkin/Sarah Bedwell
MUSTARD PR
Tel: + 44 )0) 1628 502601
            [email protected]
            www.mustardpr.com
 
For further information about TexoMobile, please contact:
 
Vianney Settini at [email protected]
or Shaun Zelber at [email protected]
 
 
 
News Type: 
Member Press Release

“Beeline” offers ring back tones instead of beeps

“Beeline” offers ring back tones instead of beeps
 
 
In all regions of Russia, Beeline subscribers can replace monotonous beeps of the ring signal with melodies or comic messages. A creative approach to managing music content, which is enabled by the “Hello” )“Privet” in Russian) service, and an original business model are supposed to exert positive influence on subscriber loyalty and growth of ARPU.
 
Launching of the “Hello” service based on the X-tones RBT service was implemented in accordance with the contract concluded between VimpelCom )the wireless subsidiaries of VimpelCom operate under the "Beeline" brand) on the one part and the tandem of vendors consisting of Ericsson and Bercut on the other part.

The contract was a result of the tender for selection of an RBT solution supplier that had been announced by VimpelCom. Ericsson and Bercut were chosen due to high professionalism of their specialists and the model of interaction between the companies, which had been worked out during several joint projects.

The first stage of launching included 14 cities )Moscow, St. Petersburg, Ivanovo, Kostroma, Tver, Vladimir, Ryazan, Tula, Stavropol, Pyatigorsk, Krasnodar, Ekaterinburg, Saratov and Rostov-on-Don). The “Hello” service became available nationwide on July 1, 2008.
According to the largest magazine in the sphere of High Technologies in Russia and CIS, Cnews,  penetration of the service reached 6% during the first four months in Russia. In some cities, where the service had been available since April, the penetration exceeded 12%. According to the latest data, there are more than 2 millions users of the service among Beeline subscribers.

– Abundant experience and our technologies enable us to integrate optimal solutions into customer’s business processes. A striking example is the installation of X-tones at VimpelCom. The solution was launched in the network of the telecom holding company, whose subscriber base exceeds 52 million subscribers, – Vladimir Filipyev, Chief Client Relations Officer at Bercut Ltd., states.
 
 
The VimpelCom Group )NYSE:VIP) is a telecommunications operator, providing voice and data servicing, covered through a range of wireless, fixed and broadband technologies. The Group includes companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia, in territories with a total population of about 250 million.
 
Bercut is a supplier of IT products for Value-Added Services infrastructure of Mobile and PSTN operators.
  • 215 sites in 17 countries
  • 34 customers
  • 946 installations
  • Company’s products serve in total 272 million subscribers
  • 400 top-class specialists

 

 

News Type: 
Member Press Release

Bercut Launches the First VAS in Iraq

Bercut Launches the First VAS in Iraq
 
Korek Telecom has launched RBT-service on the basis of Bercut X-tones which services over 70 million subscribers all over the world.
 
The launch of the first value added service in Iraq – RBT based on Bercut X-tones – became possible due to the partnership between the content-provider DoubleU and supplier of IT products for VAS infrastructure of mobile and PSTN operators –  Bercut. 
 
The supply and commercial launch of X-tones on the Korek network made a real break-through in the market. During the first month after the launch the service’s penetration was estimated to be 6,5%. Such success in many respects arose from the originality of the business model, chosen by DoubleU content-provider for promotion.
 
“We were selecting a partner from a range of companies, and after detailed analysis chose Bercut, for several reasons: 19 installations of X-Tones and 70 million serviced subscribers – these figures really speak for themselves; the products meet market demands, with favorable references of the operators that are affiliated to telecommunication holdings, and the high level of the service offered by Bercut,” – Ayman Jomaa, Managing Director of DoubleU, remarks.  “We are sure that the successful launch will open up new opportunities for further mutual cooperation.”
 
RBT penetration has reached 7-9% in Europe, while in Asia it is estimated in excess of 50%. Germany, France, Korea and Thailand are taking the lead. – “Thanks to the significant level of penetration and high profitability of the service, it has become a VAS business critical application and therefore requires close attention from the point of view of perfection and development throughout its life cycle,” reckons Igor Novikov,     Bercut Chief Business Development Officer. “RBT service, based on Bercut X-tones, contributes to the increase of the yield through the additional promotion features. X-tones potentially allows sending promo-messages among the segmented subscribers base and instant subscription to the service. Eliminating the traditional gap between informing the target audience and action leads to increasing the operators’ revenue, reducing time-to-market and promotion costs.”
 
According to Bercut forecasts, ring back tones will overtake ring tones in 2010 and will become one of the major sources of revenue for telecom operators in the mobile entertainment segment. That is why Bercut X-tones has a great business potential. The company is planning to actively develop this service, offering new ideas and solutions to the market.

 

News Type: 
Member Press Release

Turkcell breaks new ground in the advertising world!

 

Turkcell breaks new ground in the advertising world!
 
CALLERS LISTEN TO ADVERTISEMENTS FROM THEIR MOBILE PHONES
 ‘TONE&WIN’
 
Breaking new ground in mobile advertising, Turkcell has launched “TonlaKazan” )“Tone&Win”), an innovative mobile advertising platform. By choosing a branded RingBack Tone on TonlaKazan, Turkcell customers will win airtime or credits when their callers listen to branded music
 
TonlaKazan, the world’s first RingBack Tone mobile advertising platform, is a unique and innovative solution for the advertising industry.  Turkcell customers win airtime or credits depending on the amount of time their callers listen to a branded RingBack Tone selected by the customer. During the launch period only a limited amount of Turkcell customers will be able to register for TonlaKazan.      
 
Turkcell Value Added Services Chief Executive Officer Cenk Serdar said, “We are proud of breaking new ground in the advertising industry. We are not just launching a new advertising platform with TonlaKazan, but also a new concept. We have launched the service with major brands like Akbank, Coca-Cola, Digiturk, Garanti Bankasi, gnctrkcll, Kraft, Nestle, Nivea, P&G, and Unilever.”
 
It is possible to become a member of TonlaKazan through Web, Wap and SMS channels. Customers can simply select the branded music of their choice as a RingBack Tone that they want their social community to hear.
 
4play Digital Workshop, a provider of innovative products and ideas, partnered with Turkcell to develop TonlaKazan.
 
TonlaKazan has a performance-based pricing model, Cost Per Listening )CPL) in which advertisers are charged according to the amount of branded RingBack Tones that callers hear, providing a measurable advertising channel. 
 
 
News Type: 
Member Press Release

ROK’s Fun Little Movies wins MEFFY Award

 ROK’s Fun Little Movies wins MEFFY Award
 
Global mobile entertainment group content developer wins mobile entertainment forum content award
 
London, United Kingdom and Los Angeles, California )13 May 2008): ROK Entertainment Group Inc. )OTCBB: ROKE), the global mobile entertainment group, announces that its subsidiary, Fun Little Movies )FLM), has won the Content Award at the prestigious 2008 Mobile Entertainment Forum )MEF) in Cannes last week.
 
FLM, based in California, specializes in the development, production and distribution of original video content for global distribution to mobile network operators. It has distribution deals with Sprint, Verizon and ATT as well as several handset makers and overseas partners, from China and Japan to Europe, Africa and South America. 
 
The Meffy awards, which received applications from 21 countries across four continents, are judged by an independent panel of national media and leading trade journalists and analysts. The Content Award shortlist, which received the third highest number of entries, included FLM, MTV Networks International, and Orange.
 
Commenting on FLM’s success, Rimma Perelmuter, MEF Executive Director, said “With distribution from Brunei to Bethlehem to Burbank, Fun Little Movies’ collection of funny, short, made-for-mobile comedy films has proven the universal appeal of laughter and snackable content.”
 
Our gratitude goes first to ROK Entertainment Group,” said FLM’s President and Chief Creative Officer Frank Chindamo, “who, since acquiring FLM in 2007, have supported and helped enhance our product offering, such as in partnership with ROK Motion. We would also like to thank the MEF, our own creative staff, and all the filmmakers with whom we have partnered or whose work we have licensed. In fact, look for our latest production, HighSpeed Dating, written and directed by Terry Rossio and Jocelyn Stamat. Terry wrote and/or produced the Shrek, National Treasure and Pirates of the Caribbean movies, and we have high hopes for the series release later this year.”
 
“We’re delighted to have won this award and congratulate the FLM team,” added Laurence Alexander, Group CEO of ROK. “This award demonstrates the success of ROK’s growth strategy as well as recognition that the creation and delivery of relevant, funny and fast-paced mobile content is great for mobile consumption. FLM faced tough competition and this award is proof of their position in the market for the production and delivery of mobile content.”
 
 
About ROK Entertainment Group Inc.
 
ROK Entertainment Group Inc., founded in 2004, is a global mobile entertainment group.
 
With approximately 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.
 
With 3 billion mobile handsets in use worldwide, the mobile entertainment industry is a multi-billion dollar business.
 
ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.
 
 
 
Forward-Looking Statement
 
The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group's control.
 
 
 
Bruce Renny
Marketing Director
 
 
: [email protected]
: +44 )0) 1902 374896 )W)
: +44 )0) 7774 005005 )M)
: +44 )0) 1902 374603 )Fx)
 
News Type: 
Member Press Release

MSN Mobile Launches Advertising and Premium Content

MSN Mobile Launches Advertising and Premium Content

Microsoft extends mobile display leadership with premier advertisers Paramount Pictures and Jaguar.
 
REDMOND, Wash. — Dec. 10, 2007 — Mobile display advertising is now available on MSN Mobile for the first time, Microsoft Corp. announced today. Starting today, MSN Mobile customers in the U.S. will begin to see banner and text ad placements that conform to the U.S. mobile advertising guidelines provided by the Mobile Marketing Association to deliver a more consistent and engaging experience for consumers. Paramount Pictures and Jaguar Cars North America are among the first companies to launch an MSN Mobile campaign in the U.S.
 
“Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new services and content that enhance the mobile experience and make it one of the best in the industry,” said Joanne Bradford, corporate vice president and chief media officer of MSN. “By incorporating advertising on MSN Mobile, we are allowing advertisers to extend their existing campaigns from PCs to games and now to mobile phones, further delivering on our vision to extend advertising across multiple platforms and devices.”
 
Through technology created by Microsoft’s Advertiser & Publisher Solutions Group and by the acquisition of ScreenTonic SA, a leader in mobile advertising in Europe, MSN Mobile is now able to provide ad placements that optimize the customer experience and provide advertisers with a new way to reach out to the ever-growing number of mobile consumers. This announcement builds on Microsoft’s initial mobile display advertising offerings that are currently available in Belgium, France, Japan, Spain and the U.K. 
 
“Paramount Pictures and Bad Robot are both innovation leaders in their own right, so when we partnered on the upcoming film ‘Cloverfield,’ we wanted to find cutting-edge ways to market the film,” said Amy Powell, senior vice president of Interactive Marketing at Paramount Pictures. “We released an exclusive film clip along with a contest whereby the person with the most clip views will be the first one to see the movie before its release on Jan. 18. We’re very excited to partner with MSN Mobile on this promotion because it extends our reach and connects us with our audience on an additional digital touch point.”
 
Microsoft continues to enhance its mobile platform in ways that reach beyond the availability of MSN Mobile display advertising. Building on the success of the FOX Sports channel on MSN Mobile, Microsoft now offers additional content to U.S. customers through the option of purchasing movie tickets, ring tones, wallpaper, games and video clips from mobile phone browsers:
 
• Movie tickets through MSN Mobile. Through a continued alliance with MovieTickets.com, Microsoft has extended the movie experience to MSN Mobile. U.S. customers not only can view movie reviews, theaters and show times, they can also purchase tickets directly from the phone via MovieTickets.com.
 
• Ring tones, wallpaper, games and video clips on MSN Mobile. In an exclusive collaboration with Thumbplay Inc., customers in the U.S. will now be able to purchase ring tones, wallpaper, games, video clips and more within the MSN Mobile offering.
 
• New astrology channel. MSN Mobile also now offers an astrology channel providing daily horoscopes to customers in the U.S. for free.*
  
With the additions of advertising and premium content to MSN Mobile, Microsoft is able to enhance the experience for its audience while continuing to provide a free mobile site. The premium content adds to the already rich MSN Mobile experience, providing customers with one-stop access to e-mail, news, sports, entertainment, local movie listings, maps and directions, as well as Windows Live services such as Windows Live Hotmail, Windows Live Messenger, Windows Live Spaces and Live Search. MSN Mobile is available for almost all mobile phones with Internet browsing capabilities.
 
Customers interested in using MSN Mobile can visit http://mobile.msn.com on their mobile phone Web browser or their PC for more information.
 
About MSN
 
MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. MSN is located on the Web at http://www.msn.com.
 
About Microsoft
 
Founded in 1975, Microsoft )Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
 
* Mobile providers may charge a fee for placing calls.
 
 
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.
 
News Type: 
Member Press Release

AIR2WEB AND MINDMATICS ANNOUNCE AGREEMENT TO MERGE

CONTACT:
Mary Catherine Petermann
Air2Web, Inc.
404-307-6290
 
FOR IMMEDIATE RELEASE
 
AIR2WEB AND MINDMATICS ANNOUNCE AGREEMENT TO MERGE
 
Transaction Creates Global Pure-Play Mobile Marketing Leader
 
ATLANTA, October 4, 2007—Air2Web, Inc. and MindMatics AG today announced the two companies have agreed to merge. The transaction firmly establishes the combined organization as the global pure-play mobile marketing leader. The combined entity is the first vendor able to deliver a full range of mobile marketing capabilities to enterprises, brands, agencies and carriers.
 
The new company presents significant advantages for clients looking to consolidate marketing initiatives across verticals, programs and continents, enabling a fundamental change in the way organizations can integrate mobile strategies into their overall marketing programs. Its focus on mobile marketing brings value to customers beyond specialty or niche services and delivers the most extensive global network and support.
 
Key strengths of the combined organization include:
 
·          Best Market Experience in Key Industry Verticals – Air2Web boasts unmatched expertise in financial services, retail and with U.S. operators. MindMatics provides in-depth experience in media, entertainment, automotive and agency business.
 
·          Complete Range of Mobile Marketing Capabilities – The two companies have a shared vision and complete product platform to address customer demand. This combined offering is particularly important as clients increasingly mix promotion, service and transaction programs into their mobile marketing initiatives.
 
·          Extensive Global Reach – The merger results in unrivaled global coverage, combining Air2Web’s presence in the Americas and India with MindMatics’ presence in Europe. The consolidated company will have a local footprint in 15 cities across three continents. This extensive global reach benefits customers in the form of expanded international delivery and support capabilities.
 
·          World-Class Team – Both companies have strong management teams with substantial industry experience. The combined company has 300 employees worldwide and has created some of the most innovative and leading-edge mobile marketing campaigns for global brand name clients. Sanjoy Malik will serve as CEO and a member of the Board of Directors of the combined company.
 
“Consumer adoption of wireless technologies is increasing exponentially, creating unique opportunities for brands and marketers to reach customers through this channel. As the market becomes more aware of the various suppliers and their capabilities, customers demand a proven leader with a broader array of products, services, global coverage, and carrier-grade scale and reliability,” said Air2Web Chief Executive Officer Sanjoy Malik. “MindMatics has an impressive set of blue-chip customers in Europe, which added to Air2Web’s customer base, creates unmatched coverage around the world. This merger solidifies our leadership position in mobile marketing, and creates important synergies and opportunities for our customers, employees and investors.”
 
Ingo Lippert, CEO of MindMatics, will serve as Managing Director of European Business for the consolidated company and will manage operations in EMEA. He also will serve as a member of the Board of Directors.
 
“Mobile marketing is evolving and in turn, creating remarkable value and opportunity for vendors, marketers and consumers alike,” said Lippert. “Both Air2Web and MindMatics have been highly successful and complement each other well in terms of geographic presence, vertical expertise and approach to the market. Together we are very focused on meeting changing market needs and consumer demand, and are well positioned to leverage those resources for the benefit of our customers worldwide.”
 
Frost & Sullivan estimates the value of worldwide mobile marketing and advertising to reach $4.2 billion in 2008, and $12.7 billion by 2011. The new company is well positioned to leverage its combined resources and solidify its leadership position in the growing market.
 
”Air2Web and MindMatics represent a true synergy as they fit well together in product, geography and markets,” said J. Gerry Purdy, Ph.D., VP & Chief Analyst with Frost & Sullivan. “Mobile marketing is a huge opportunity, and together Air2Web and MindMatics will become a key global company covering the Americas, EMEA and the Asia-Pacific. This merger presents a very compelling combination and is indicative of the maturation of the mobile marketing space.”
 
“We have been an Air2Web customer for several years and believe the company’s merger with MindMatics makes a lot of sense,” said Louis Gump, vice president Mobile, The Weather Channel Interactive. “The combined organization will have much more extensive global delivery and support capabilities, which are very important to companies like The Weather Channel.”
 
Transaction Details
The transaction is expected to close within this month, subject to customary closing conditions. Air2Web’s current investors include The Carlyle Group, Jupiter Ventures and Vantage Point Venture Partners. MindMatics current investors include T-Mobile Venture Fund, Tempo Capital and Holtzbrinck Ventures, and they will become investors in the merged company. Arma Partners served as advisors to MindMatics. Terms of the agreement were not disclosed.
 
About Air2Web
Air2Web is a leading Mobile Marketing service provider for enterprises, brands, agencies and network operators. The Company has created thousands of marketing campaigns to promote major brands, provide a variety of goods/services, and offer a new level of customer service, enabling clients to better promote, service and transact with their customers via mobile phones. With headquarters in Atlanta, Air2Web has connectivity into virtually all U.S. wireless operators. Air2Web is at the forefront of connecting marketers to mobile subscribers on a global scale, including such customers as The Weather Channel, Procter & Gamble, Traffic.com, AT&T and UPS. More information on Air2Web may be found at www.air2web.com.
 
About MindMatics
MindMatics is a leading European provider for the development and realization of Mobile Marketing Services. As a full service provider, MindMatics has core strengths in global premium messaging, promotion and marketing applications, as well as Mobile Internet portals. More than 500 companies throughout Europe use MindMatics for their mobile services. Customers include leading brands such as Unilever, T-Mobile, Procter & Gamble, Sony Ericsson, Budweiser, McDonald’s, and Ferrero. MindMatics AG was founded in March 2000 and has 130 employees in offices in Munich, Cologne, Vienna, London, New York, and Los Angeles. More information on MindMatics may be found at www.mindmatics.com.
 
###
 
News Type: 
Member Press Release

Top brand reach more than 1 million customers on 3 UK with highly targeted mobile video ads

Top brands reach more than 1 million customers on 3 UK with highly targeted mobile video ads

More than one quarter of 3 UK customers watch free videos on their mobile phones

LONDON, October 18, 2007 – Today 3 announced more than one million customers have registered to use its free-to-access mobile video service powered by Rhythm New Media. Adoption has been rapid, and in only six months, more than one quarter of 3’s growing user base have registered for this new service which delivers targeted and personalized advertising to a hard-to-reach demographic.
 
Rhythm NewMedia both sells and serves these video ads and its in-line brand awareness research system is used for measuring customer satisfaction and ad effectiveness. Top brands that have already used this service include Microsoft for mobile, Cisco, Intel, Unilever Lynx, Nivea, Ministry of Sound, Paramount Pictures, Entertainment Film and Coty, the Gwen Stefani fragrance. Brands have been successful reaching new users with this service because they can buy mobile video pre and post roll advertising accurately targeted by demographics. In addition, brands specify frequency caps, thus preventing waste. 3’s big selection of news, comedy, celebrity gossip, animations and film has further helped aid rapid adoption of the service.
 
3 Marketing Director, John Penberthy-Smith said “customers love the great content we offer and are happy to watch the short video ad before the video clip because the ad is targeted at them – making the experience all the more engaging. Customers who watch mobile videos are expressing high levels of satisfaction with the service.”
 
Rhythm Chief Executive Officer, Ujjal Kohli said “seeing the rapid adoption of mobile video consumption on 3 UK’s network solidifies our prediction that users truly enjoy consuming bite sized video snacks on their phone”.
 
About 3
3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.
 
The three areas which form the core of its business are:
o        Communications – including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging
o        Entertainment – including television, music audio and video, computer games, and media publishing
o        Information services – including wireless web, access to the best of the internet and a range of news services
 
3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.
 
Three facts about 3:
o        3, a mobile media company, launched the UK's first 3G network
o        3 has over 4.1 million customers in the UK and over 15.9 million worldwide )August 2007 figures)
o        The 3 network offers national coverage for calls and texts, and over 90% population coverage for 3G services.
 
For further information, please visit: www.three.co.uk or call the 3 Media Office on 0845 6038333.

About Rhythm NewMedia
Rhythm NewMedia offers turnkey mobile advertising solutions, including video, games and banners. Rhythm’s offering includes ad serving, ad sales and content sourcing. Rhythm’s patent-pending ad platform enables broad reach, sharp targeting, precise frequency management, high customer satisfaction, extensive reporting and automation of business processes. Rhythm provides unique real-time measurement of ad effectiveness and customer satisfaction. Leading mobile operators 3-UK, Telecom Italia and T-Mobile-UK are currently using Rhythm’s solution, with several more coming. Rhythm is also working with top brands, content providers and advertising agencies worldwide. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners.  For more information please visit: www.rhythmnewmedia.com
 
News Type: 
Member Press Release

The End to Mobile Internet Standard Chaos

FOR IMMEDIATE RELEASE                                                       




The End to Mobile Internet Standard Chaos

Netbiscuits.com makes development and delivery of mobile Web sites easy


RESTON, VIRGINIA -- Oct. 2, 2007 – Netbiscuits is a revolutionary new Web service that brings an end to the chaos in mobile Internet standards. Netbiscuits reduces development and testing time for mobile Web sites to a minimum. Now developers for content owners, service providers, advertisers or web agencies are able to bring their mobile Web sites, ad landing pages and mobile campaigns online within hours instead of weeks – universal delivery in high quality guaranteed. Professional mobile Web applications can be created, adapted and delivered with Netbiscuits easily, conveniently and quickly. With the Netbiscuits web service professionals and even beginners are able to create mobile experiences, including integrating AJAX, Flash, audio, video or advertising.

Before Netbiscuits the development of mobile sites was complex, time consuming and expensive. Too many mobile mark-up languages, thousands of mobile devices and dozens of networks, all different software and hardware requirements made it almost impossible to efficiently develop mobile Web sites in high quality for U.S. and global delivery. Now Netbiscuits puts an end to all the long and costly mobile projects and testing periods. Developers can use innovative self-enabling tools such as the easy-to-use mark-up language called “Biscuit ML”, along with  rendering blocks and widgets to construct mobile Web applications which fit all mobile devices and browsers without the need to separately address the mobile devices problems and standards. IDE plug-ins for Eclipse and Visual Studio, an online Drag & Drop Sitebuilder and a universal mobile media repository for transcoding of any kind of media such as images, logos, wallpapers, audio and video make it easy to deliver to all mobile subscribers.

Netbiscuits also enables mobile enthusiasts to build mobile social network sites or audio and video sites – Web 2.0 now becomes a mobile reality. Another highlight: the mobile applications and campaigns can be instantly tested in a unique mobile device simulator to test the look and feel on all different classes of devices and determine how it will run on current mobile handsets.

Netbiscuits is a Web-based solution. On www.netbiscuits.com developers as well as managers and advertisers find all tools they need to create their mobile sites on a developer community platform. Additionally, they can exchange with mobile experts and market their applications online on an application exchange.

“With Netbiscuits, developers get software to create their mobile web sites conveniently and efficiently”, says Michael Neidhoefer, CEO of Dynetic Mobile Solutions, the inventor of Netbiscuits. “Netbiscuits clearly wins over the mobile Internet chaos. Developers and executives can now have confidence that their solutions will work on all mobile devices, in all countries, with all network carriers with the highest quality user experience available in the industry. Now Web applications ranging from simple to highly complex can be created within a few days rather than needing weeks of expensive resources.
 
The Netbiscuits revolution can also be joined in the Netbiscuits Developer Challenge 2007 which will start soon.

About Netbiscuits

Netbiscuits™ is the first Web-based software service for universal mobile content adaptation, to self-enable, adapt and deliver any content for all mobile and consumer electronic devices and channels with guaranteed success, to exchange with mobile experts and market applications online on a community platform.
 
The Netbiscuits™ web service gives you control over mobile enabling, regardless of whether you are a professional mobile application developer, a manager whose task is to bring content to mobiles quickly, or an advertiser who wants to run mobile marketing and advertising campaigns.

Already today Netbiscuits™ processes more than 1 billion page impressions generated by more than 200 business customers around the globe. Thousands of mobile developers create customized mobile applications every day. Top content brands such as eBay, AOL, Musicload, Spiegel, WeatherBug, Clipfish, RTL television and freenet utilize the power of Netbiscuits™. The applications built on Netbiscuits™ range from simple mobile advertising landing pages, complex dynamic mobile Web sites, user generated content community services, and audio/video applications to mobile content and software shops.

Netbiscuits™ has been developed and is powered by Dynetic Mobile Solutions, the leading global mobile content transcoding software provider. Dynetic has offices in North America, Europe and Asia and currently has more than 75 employees.

 

 

News Type: 
Member Press Release