Mobile Marketing Association Releases Global Code of Conduct
Guidelines address the effective and responsible use of the mobile channel world-wide
New York & London, UK, Singapore, São Paulo – July 15, 2008 - The Mobile Marketing Association )MMA) )www.mmaglobal.com), which represents 650 member companies worldwide, today released its Global Code of Conduct, designed to provide guidelines that all Mobile Marketers should consider and build their mobile marketing initiatives around. The MMA Global Code of Conduct, or “the Code”, is intended to guide companies within the mobile ecosystem so that they can effectively, and responsibly, leverage the mobile channel for marketing purposes, whilst always protecting the consumer experience.
Produced by the MMA’s NA Privacy Committee, with input from MMA Regional Board of Directors in APAC, LATAM and EMEA, the Global Code of Conduct updates the 2007 revision and aligns the Code with generally accepted global privacy principles.It has five categories:
Notice – The fundamental principle of the MMA Privacy Code of Conduct, informing users of the marketers’ identity or products and services offered and the key terms and conditions that govern an interaction between the marketer and the user’s mobile device.
Choice & Consent - Respecting the right of the user to control which mobile messages they receive by obtaining consent )opt-in) and implementing a simple termination )opt-out) process.
Customization & Constraint – Ensuring that collected user information is used to tailor communication to the interests of the recipient and is handled responsibly, sensitively and in compliance with applicable law. Mobile messages should be limited to those requested by the user and provide value such as product and service enhancements, contests, requested information, entertainment or discounts.
Security – The implementation of reasonable technical, administrative and physical procedures to protect user information from unauthorized use, alteration, disclosure, distribution, or access.
Enforcement & Accountability - The MMA expects its members to comply with the MMA Privacy Code of Conduct and has incorporated the Code into applicable MMA Guidelines, including the U.S. Consumer Best Practice )“CBP”) Guidelines. Until the Code can be enforced effectively by a third party enforcement organization, Mobile Marketers are expected to use evaluations of their practices to certify compliance with the Code.
“The MMA believes that strong consumer privacy standards are essential to the success of mobile marketing by protecting mobile users from unwanted communications on their mobile devices. It is only through industry support of strong privacy guidelines that the power of mobile marketing can reach its full potential,” said Russell Buckley, MMA Global Board Chairman and Managing Director, Europe for AdMob.
“It is the heart and soul of the MMA to ensure a positive, consistent consumer experience, encouraging marketers to get the consumer interaction right first time round so that mobile interactions from brands are not viewed negatively,” said MMA President Laura Marriott.“The MMA Global Code of Conduct creates clear and consistent global guidelines for the careful treatment of each and every consumer interaction to help build a sustainable industry for mobile marketing.”
The MMA NA Privacy Committee developed the Code with participation from the following members:Acxiom Corporation, Ad Infuse, AOL, LLC, AT&T Mobility, Chapell & Associates, iLoop Mobile, Inc., InfoSpace, ipsh!, Microsoft )MSN and Windows Live), Motricity, Neustar, Inc., Pelago, Inc., Procter & Gamble, Qualcomm, Safecount, TxtGroups, Inc., U.S. Cellular Corp., VeriSign, Inc., Verizon Wireless, Vindigo, Wired Assets, Xiam, Yahoo! and Zoove.
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 650 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit
Mobile Marketing Association Releases New Revision of U.S. Consumer Best Practices for Cross-Carrier Mobile Marketing Services
DENVER, CO, July 9, 2008 — The Mobile Marketing Association )MMA), )www.mmaglobal.com), today released version 3.3 of its U.S. Consumer Best Practices )CBP) Guidelines for Cross-Carrier Mobile Content Services. Updated twice annually, the guidelines have become the baseline set of rules for cross-carrier mobile content services that include, but aren’t limited to, text messaging, multi-media messaging, shortcode programs, Interactive Voice Response )IVR) and mobile web.
The guidelines are produced by the MMA’s CBP Committee, whose mission is to develop guidelines which provide measures of acceptable and unacceptable practices for all players in the United States ecosystem.
Modifications to the July 9, 2008 Guidelines include the following key areas: use of wireless carrier SMTP gateways for commercial traffic; handset delivery; clarifications around promotional content and marketing to children; and, expansion of and clarification of guidelines for Free To End User )FTEU), standard and premium rate messaging, mobile web and interactive voice response )IVR).
"The MMA’s Consumer Best Practices Guidelines are the rules for our mobile marketing industry in the United States,” said Laura Marriott, president of the MMA. “The guidelines provide carriers, technology companies, brands, media companies and consumer advocates with the baseline set of rules to ensure a consistent and protected experience for the consumer.The guidelines have also become the rules which the industry monitors and ensure compliance against today.”
The new guidelines also reflect contributions from CBP sub-committees, including IVR, Marketing to Children, Participation TV and Mobile Web. The sub-committees were formed to help facilitate the rapid development of the guidelines to ensure the MMA stays at the forefront of industry development and self-regulation. The MMA Consumer Best Practices Guidelines Committee is comprised of the following member companies: Alltel Wireless, AT&T Mobility, Bango, Buongiorno, Cellfish Media LLC, Chapell & Associates, denuo Group )a Publicis Company), Jamster, Lavalife Mobile, Limbo Mobile, mBlox, Inc., MTV Networks, MX Telecom, Neustar, Inc., Nokia Corporation, OpenMarket, Qmobile Inc., SinglePoint, Single Touch Interactive, Inc., Sprint-Nextel, Sybase 365, Telescope, Inc., The Walt Disney Company, T-Mobile USA, Twistbox, Inc., VeriSign, Inc., and Verizon Wireless.
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
Mobile Marketing Association Membership Reaches Record Levels
Expansion reflects growing global momentum of mobile channel adoption
Denver, CO & London, UK, Hong Kong, SãoPaulo – June 23 2008 - The Mobile Marketing Association )MMA) )), which currently represents over 650 member companies, today announced the addition of 51 new member companies representing a cross-section of the global mobile marketing ecosystem.
Laura Marriott, president of the MMA commented, “The rapid rate at which our membership is growing demonstrates the importance of the mobile channel and the recognized need for industry wide collaboration to create the framework for mobile media guidelines and best practices required for ongoing sustainable growth and consumer protection.The diversity of our membership continues to reinforce our ability to successfully meet the needs of driving effective collaboration across all parts of the mobile marketing ecosystem.”
In April this year the MMA published the global Mobile Advertising Guidelines, designed to encourage the uptake of mobile advertising by brands worldwide by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way. The guidelines received backing from associations such as IAB UK and Mexico, dotMobi Advisory Group )MAG), ADMA and others.
“Forums such as the MMA that bring all facets of the industry together to address the needs of today’s marketers are vital for the continued propagation of the market,” said Courtney Jane Acuff, vice president and director for Denuo, a division of Publicis based in Chicago. “The MMA is a widely recognised, well respected and effective trade association of which we make it a priority to be actively involved in.”
The latest companies to join the MMA are:
Advanced Interactive Sciences, LLC
Amdocs Management Limited
Ansible Mobile
Buzzd
Catalyst Mobile, Inc.
Catapult Marketing
Cha Cha Search, Inc.
Comverse
Cox Newspapers
Echovox, Inc.
EkoBuzz Inc.
Fox News Channel
Globo Comunicacao e Participacoes S/A )Globo.com)
Handmade Mobile Entertainment
Icare Research Institute
Impact Mobile Inc.
Inside Mobile
Kantar
LifeLock
Media Layers
MEDIAVIVENCE
mInfo Information Technology Co., Ltd.
Miyowa.
Mobile Traffic Network
Mobise )A.T.A. Telecom Business Unit)
MobiTX, Inc.
MyScreen Mobile Inc.
Nova Ventus Consulting SL
Numobiq Inc.
Plutolife LLC
pontomobi interactive
Predicto Mobile LLC
Publicis NA )Denuo Group, Leo Burnett & Starcom)
RUN THE RED
S View, LLC
Salient Mobility LLC
space150
SUMOTEXT, Inc.
Tapioca Mobile
Tedexis
Telecom Personal S.A.
Telefónica SA
Televisa / Esmas Movil
Terra Networks
TIM w.e. SA
uLocate Communications, Inc.
Umber Systems
Universo Online S.A. )UOL)
VoodooVox
Western Union Mobile
Whoop Inc.
A complete listing of all MMA members can be found at .To become a member, please contact [email protected]
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 650 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visitwww.mmaglobal.com
Mobile Marketing Association Launches Fifth Edition of International Journal of Mobile Marketing
Journal Completes Extensive Set of MMA Global Resources for Mobile Marketers
Denver, CO; Sao Paulo, Hong Kong and London – June 19, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com), today announced the release of the fifth issue of the MMA International Journal of Mobile Marketing )MMA-IJMM), an educational resource created by the MMA Academic Outreach Committee. Designed to provide information on the mobile channel and its use for marketing, it includes ten articles from academics, industry experts, thought leaders and global contributors. The fifth installment focuses on the development of a better understanding of the who, how and why of mobile marketing.
Featured articles include:
A Five Point Measurement Framework for Mobile Advertising
Understanding and Implementing Mobile Social Advertising
Breaking Free from ‘Dotcom’ Thinking in a Mobile World
Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation
Mobile Research in Marketing: Design and Implementation Issues
“The IJMM provides a medium to capture all of the research currently taking place in mobile marketing, not simply one facet, as demonstrated by the breadth of papers included in this issue,” said Michael Hanley, assistant professor of advertising at Ball State University and co-chair of the MMA Academic Outreach Committee. “The Academic Outreach Committee is pleased to be able to present these contributions from so many industry leaders and educators who are committed to leading the growth of mobile marketing.”
The IJMM is just one of the many resources produced by the MMA each year. Other educational tools developed to help drive the creation of a sustainable ecosystem for mobile marketing globally include:
US, APAC & EMEA Mobile Marketing Annual Attitude & Usage market research
Code of Conduct for Mobile Marketing
Consumer Best Practices )United States)
Mobile Advertising Guidelines
Mobile Marketing Industry Glossary
Mobile Advertising Overview
Understanding Mobile Marketing: Technology & Reach
Off Portal - An Introduction to the Market Opportunity
Mobile Marketing Sweepstakes & Promotions Guide
Mobile Search Use Cases
Introduction to Mobile Coupons
Introduction to Mobile Search
Short Code Primer
MMA Member Directory
Each of these are all downloadable from the MMA website.
The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and Michael Hanley, Ball State University. The MMA-IJMM is published twice a year and is only available through subscription via the MMA website. For more information on the journal, to submit articles or to purchase a copy, please visit www.mmaglobal.com.
About the Mobile Marketing Association )MMA) The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
Mobile Marketing Forum Showcases Global Success of Anytime, Anywhere Marketing
MMA Concludes Industry’s Leading Event for Mobile Marketing!
Denver, CO – June 17, 2008 — During the Mobile Marketing Forum )MMF) )www.mobilemarketingforum.com) held in New York, executives from around the world gathered to network and discuss the latest trends and developments in mobile marketing.Hosted by the Mobile Marketing Association )MMA) )www.mmaglobal.com), the MMF successfully concluded noting brand, publisher, agency and carrier successes with mobile marketing campaigns.This year’s event attracted nearly 800 delegates representing the entire mobile ecosystem and showcased more brand and agency presenters than ever before.
“The MMA events continue to grow at an astounding rate,” said Laura Marriott, president of the MMA.“The New York MMF event showcased a large volume of brands, agencies, publishers and carriers interacting with each other, both on and off the stage.Our goal in hosting the MMF event series is to provide a venue in which we can all gather to share our experiences, while offering the attendees the opportunity to network with our industry’s marquee players and leaders as we work towards creating a sustainable channel for mobile marketing.”
The upcoming Mobile Marketing Forum 2008 line-up includes:
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
Mobile Marketing Forum Showcases Global Marketing Success
Brands Take Center Stage at MMA Event Demonstrating Mobile Marketing Leadership
Mobile Marketing Forum, New York – June 10, 2008 — The Mobile Marketing Forum )MMF) )www.mobilemarketingforum.com) officially opened this morning in New York, hosting delegates from around the world to network and discuss the latest trends and developments in mobile marketing.Hosted by the Mobile Marketing Association )MMA) )www.mmaglobal.com), this year’s event showcases the globalization and collaborative efforts of the mobile marketing ecosystem with representatives from leading agencies, brands, carriers, entertainment, media and more.
“Mobile marketing is the new advertising model and allows us to enable brands to reach a mass consumer base that desire the information,” said Gene Keenan, VP of Mobile Services, Isobar and MMA North American Vice Chairman. “We are now able to create a personalized dialog with our clients’ consumers to engage them when they want, where they want, and how they want. We are very excited about the developments being shared during this week’s event and look forward to the ever-changing and dynamic mobile marketing space.”
Serving as opening keynote this morning, Chris Murphy, director of Digital Marketing for adidas U.S. commented, “we’re thrilled at the marketing potential of the mobile channel and have already began to implement mobile marketing campaigns, receiving tremendous success. We view mobile as a potent way to move beyond the engagement model we have with online into one that focuses on participation, and to do it in a way that activates all of our marketing channels.” Murphy will guide the audience through the evolution of mobile at the world’s premier athletic shoe company, and will discuss how adidas thinks of mobile, how they use it and what the future is.
Today, the MMA boasts regional branches in Europe, Latin America, Asia Pacific and its global headquarters based in North America.The MMF New York serves as the association’s flagship global event, bringing together leaders from around the world to share their experiences in their global mobile marketing efforts.Among the global brands present during this year’s event are:
American Eagle Outfitters
American Express
AOL
Comcast Spotlight
Disney and ESPN Media Networks
eBay
Fox News Channel
General Mills
Lavalife
Nestlé
Quaker Oats
Ralph Lauren
Unilever
Western Union
“We’re pleased to be back in New York today for the annual Mobile Marketing Forum,” said Laura Marriott, president of the MMA.“Our ability to attract an increasing number of global brands to this event clearly demonstrates the importance of, and investment in, the mobile channel.In a relatively short time, we have globalized our efforts and continue to lead the industry in the development of guidelines and best practices for sustainable industry growth.The MMF has become the place for our industry leaders to share their experiences.”
In addition to the various panels, discussions and keynotes, the MMF will offer delegates the opportunity to interact via mobile text-based polls.Provided by Mozes, the two-day conference will feature live, real-time text-2-screen commenting and poll questions to enhance attendee interaction during the conference.
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
Mobile Marketing Association Announces New Global Board of Directors
Board brings together mobile marketing leaders for international collaboration
Denver, CO; London, Hong Kong & Sao Paulo – June 9th, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today named its Global Board of Directors, incorporating representation from member companies across each of the MMA’s four regional branches: North America, Europe, Middle East & Africa, Asia-Pacific and the recently launched Latin American branch. The Global Board is made up of the elected Executive Committee members from each region and will be chaired by AdMob’s Russell Buckley, who will launch the new Board’s activity at its first meeting in New York following the MMA’s Mobile Marketing Forum event in June.Global Vice-Chairman is Tom Daly of The Coca-Cola Company.
The MMA’s mission is to create a sustainable industry for mobile marketing world-wide and the new board will continue to foster global leadership on the key issues affecting the industry, including best practices and the protection of consumer privacy. Recently the MMA’s initiatives have included the launch of global Mobile Advertising Guidelines, creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.
The MMA 2008 Global Board of Directors is as follows:
APAC
Chairman: Jimmy Poon, Managing Director, Púca China
Vice-Chairman: Matthias Kunze, Director, Mobile Monetization, Yahoo!
Treasurer & Secretary: John Maguire, Chief Commercial Officer and General Manager, Asia-Pacific, CRE8
Director at Large: Rohit Dadwal, Director Mobile, Platform and One Care, Microsoft Operations Pte. Ltd.
Chairman, Federico Pisani Massamormile, CEO, HANZO )Rio de Janeiro, Brazil)
Vice-Chairman,Omarson Costa, Senior Business Development Manager - Latin America, Microsoft Corporation )São Paulo, Brazil)
Treasurer, Eduardo Jacob, CEO, MobX- Mobile Marketing ) São Paulo, Brazil)
Director at Large:Ibrahim )Aby) Mcmillan, CEO Abril Digital, Editora Abril SA )São Paulo, Brazil)
Secretary: To be announced
North America
Chairman: Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company
Vice-Chairman: Gene Keenan, Vice-President of Mobile Services, Isobar
Treasurer: Michael Bayle, Senior Director, Global Mobile Monetization, Yahoo!
Secretary: Maria Mandel, Executive Director of Digital Innovation, OgilvyInteractive
Director at Large: Michael Becker, EVP, Business Development, iLoop Mobile, Inc.
Richard Saggers, Global Chairman Emeritus and Laura Marriott, MMA President, round out the Global Board of Directors.
“Global industry collaboration is essential for the successful propagation of mobile marketing amongst brands and advertisers and to ensure the best experience for the consumer,” said new chairman Buckley. “The MMA has been leading the growth of mobile marketing world-wide and I look forward to working with the new Board and continuing its great work evangelizing the mobile channel and ensuring the path to market development is a smooth one.”
“The MMA Global Board of Directors plays a key leadership role in both the MMA and the industry by offering strategic oversight and real-world expertise, enabling the MMA to set and define the existing benchmarks for moving the mobile marketing industry forward,” said MMA President Laura Marriott. “Our thanks go to the previous Global & NA Chairman Cyriac Roeding, Global Chairman & EMEA Chairman Richard Saggers, APAC Chairman Sandy Agarwal and each of the 2007 board members for their contributions over this past year.”
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
LAURA MARRIOTT ANNOUNCES RESIGNATION AS PRESIDENT OF THE MOBILE MARKETING ASSOCIATION
Mobile Marketing Association Continues to Lead Industry World-Wide
Hong Kong, São Paulo, London, UK & Denver, CO – June 4, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced that global President Laura Marriott will resign later this year after having led the association since 2005. The MMA Board will immediately commence an executive level search for a new global President, managed by a recruiting committee comprised of Board Members and conducted by executive search firm Diversified Search Ray & Berndtson. Marriott will see the association through the transition period and will then assume President Emeritus position on the MMA Global Board of Advisors.
“Laura’s leadership has been beneficial not only to the MMA but the industry itself,” said Tom Daly, MMA NA Chairman and Group Manager, The Coca-Cola Company. “We are disappointed to see her leave but support her in her goals to pursue personal interests. Having benefitted from Laura’s leadership, the MMA is stronger than ever. Together with the Board and our members, Laura has created a global association and positioned the MMA as the world’s leading trade association for mobile marketing and the source for best practices which protect the consumer experience.”
“Laura has been a tremendous leader of the MMA and has done a fantastic job on behalf of the MMA membership and the mobile marketing industry world-wide,” said Richard Saggers, MMA Global and EMEA Chairman and Head of Mobile Advertising, Vodafone Group Services. “Under her leadership, the MMA has released a number of critical guidelines to further cement the future of the mobile marketing industry and we will continue this work with our members world-wide.”
Since 2005, MMA membership has experienced over 15 times growth and the association has established global headquarters and regional chapters in Asia Pacific )APAC), Europe, Middle East & Africa )EMEA), North America )NA) and most recently, Latin America )LATAM). Within the past three years, the MMA has established more than 20 new committees leading in the areas of Participation TV, Education, Measurement, Privacy, Mobile Advertising, Women In Wireless and so on, each of which adhere to the MMA’s mission to develop guidelines and best practices, remove obstacles to sustainable market development and educate the industry on mobile marketing. The MMA has been at the forefront of establishing global guidelines for Mobile Advertising and the Code of Conduct and has worked regionally to launch Consumer Best Practices, Mobile Commerce and Mobile Search educational documents, among other key initiatives.
Marriott has also established the Mobile Marketing Forum )www.mobilemarketingforum.com) as the industry’s leading global event on Mobile Marketing.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
Mobile Marketing Forum Features Innovative Brand Pitch Panel
Panel Discusses How to Achieve a Successful Mobile Campaign
What:The Mobile Marketing Association )MMA) is pleased to provide delegates of the Mobile Marketing Forum )MMF) )www.mobilemarketingforum.com) the opportunity to hear first-hand how mobile marketing vendors can pitch brands to ensure success in achieving their strategic objectives.The panel will speak on transforming the marketing model by building brand relationships through mobile.
Moderated by Gene Keenan, VP Mobile Strategies, Isobar, the Pitch Panel features top-notch experts including:
Chris Murphy, Director, Digital Marketing, adidas US
David Rippetoe, Senior Director of Business Development, Neighborhood America
Who: The Mobile Marketing Forum is produced by the Mobile Marketing Association )MMA) )www.mmaglobal.com). Event, sponsors include 3CInteractive,Ad Infuse, Airwide Solutions, Amdocs, Anheuser-Bush, Buongiorno, Changing Worlds, Crisp Wireless, Jingle Networks, LiveWire Mobile, mBlox, Millenial Media, Mo’Jiva, Motricity, Movius Interactive Corporation, Mozes, MX Telecom, NAVTEQ, Netbiscuits, OnDeego, Smaato, SnapTell, The Weather Channel, Third Screen Media and VeriSign.
In addition, media and association sponsors include 160 Characters, Advertising Age, AdWeek, bnetTV.com, CTIA, CWTA, DMNews, dotMobi Advisory Group, Electronic Retailer, eMarketing Association, Fierce Mobile Content, GoMoNews, GSMA, inmobile.org, MobiAd News, Mobile Giving Foundation, Mobile Marketer, Mobile Marketing Magazine, Mobile Media, Mobile Messaging Analyst, NATPE, Online Publishers Association, RCR Wireless News, Wireless Week, Yankee Group.
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
First Latin American Board of Directors Named by the Mobile Marketing Association
Mobile Marketing Growth Continues to Skyrocket in Latin America
São Paulo, Denver, CO– June 3, 2008 — The Mobile Marketing Association )MMA) )www.mmaglobal.com) today announced its newest addition to the Global organization, the Latin America )LATAM) MMA Board of Directors. The MMA LATAM branch was formed in March, reflecting the latest MMA effort to establish regional presence across the globe. The MMA LATAM Board of Directors is comprised of representatives from across the mobile marketing ecosystem including aggregators, marketers, carriers, agencies, technology enablers and more.
“Latin America is a fast growing and exciting region for mobile marketers and our recently formed LATAM branch continues to grow membership, bringing together the industry leaders in the region,” said Laura Marriott, president of the MMA. “We’re pleased to formally announce our Latin American Board of Directors and look forward to regionalized collaboration to ultimately drive the sustainable development of the industry globally.”
“Mobile marketing in Latin America represents significant opportunities for brands, marketers and the entire mobile sector,” said Federico Pisani Massamormile, CEO, HANZO and MMA LATAM Chairman. “We are pleased to see the diversity of leaders in the initial board of directors which include brands, technology and wireless companies, marketers and advertising agencies that are looking to grow the potential of the Latin American market.”
The MMA’s mission is to create a sustainable industry for mobile marketing world-wide and the new Latin American board will foster regionalized leadership on the key issues affecting the industry, including industry best practices and the protection of consumer privacy.
The MMA Latin American Executive Committee is as follows:
Chairman, Federico Pisani Massamormile, CEO, HANZO )Rio de Janeiro, Brazil)
Vice-Chairman, Omarson Costa, Senior Business Development Manager - Latin America, Microsoft Corporation )São Paulo, Brazil)
Treasurer, Eduardo Jacob, CEO, MobX- Mobile Marketing ) São Paulo, Brazil)
Director at Large: Ibrahim )Aby) Mcmillan, CEO Abril Digital, Editora Abril SA )São Paulo, Brazil)
Secretary: To be announced
Laura Marriott, President, MMA
Additional elected individuals, founding, sustaining and/or honorary director positions include:
Adriana Knackfuss, Interactive Marketing Manager, The Coca-Cola Company )Rio de Janeiro, Brazil)
Alexandre Manuel Madeira Fernandes, Director of Products & Services, Vivo S.A. )São Paulo,Brazil)
Ann Marie Williams, CEO, Okto )São Paulo, Brazil)
Eugenio Velasco, Mobile Services Director, Televisa Digital )México City, Mexico)
Ezequiel Abramzon, Digital Media Director, The Walt Disney Company Latin America )Buenos Aires, Argentina)
Ezequiel Jones, Media Director – Southern Cone, Unilever de Argentina S.A. )Buenos Aires, Argentina)
Felipe Muñoz, Sr. Director, Latin America, Yahoo! Inc. )Buenos Aires, Argentina)
Guillermo Rivaben, Marketing Director, Telecom Personal S.A. )Buenos Aires,Argentina)
Renato Ciuchini, Director for New Business and Strategic Planning, TIM Brasil )São Paulo,Brazil)
Roberto Vazquez Ferrero, Telecommunications Market & Consumer Research Director for Latin America, The Nielsen Company – Nielsen Mobile )Buenos Aires, Argentina)
Terence Reis, Mobile Marketing, F.biz )São Paulo, Brazil)
The MMA plans to host another Mobile Marketing Forum in LATAM later this year.
About the Mobile Marketing Association )MMA)
The Mobile Marketing Association )MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America )NA), Europe Middle East & Africa )EMEA), Latin American )LATAM) and Asia Pacific )APAC) branches. For more information, please visit www.mmaglobal.com.
