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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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charlie crowe
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charlie crowe
WARC-MMA – Festival of Media Asia Pacific survey results
Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey
‘Skills’ identified as the biggest barrier to industry growth
Mobile budgets expected to rise sharply by 2019
Content Tags (Deprecated):
mobile
study
MMA
infographic
survey
warc
festival of media
asia pacific
Member Mention:
Mobile Marketing Association
Unilever
samsung
charlie crowe
edward pank
rohit dadwal
c squared
festival of media
warc
coca cola
apple
mcdonalds
nike
proctor and gamble
News Type:
Member Press Release
