CTV Advertising | MMA / Marketing + Media Alliance

CTV Advertising

Kargo CTV Ads Capture & Hold Viewer Attention

TVision, a leader in television measurement and audience attention data, partnered with Kargo to examine the performance of all CTV ad units between Q4 2024 and Q1 2025. The data shows Kargo's success in commanding and holding viewer attention. TVision and Kargo will present the results of this study, as well as their perspective and insights on custom CTV  ad measurement at ARF Attention, June 5, 2025. 

Report : Consumer Behaviour Using Connected TV

Xapads recently launched a CTV report in collaboration with YouGov. This CTV report, backed by extensive research and data analysis, offers marketers valuable insights into viewer preferences, habits, and expectations during key occasions like Ramadan and beyond.

Highlighting trends in CTV consumption equips brands with the tools to refine their advertising strategies for enhanced reach and engagement. The findings of this CTV report have been derived from a detailed survey conducted by YouGov, examining the attitudes and behaviors of CTV users. 

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Consumer Behaviour Using Connected TV Report
Consumer Engagement

Empowering Marketers with Insights into Connected TV Audience Behaviour

January 27, 2025

Xapads recently launched a transformative Connected TV (CTV) report in collaboration with YouGov. It is set to revolutionize how marketers engage with audiences in the rapidly evolving landscape of streaming advertising.