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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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Overview
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Register
Summit Colombia 2019
Agenda
Agenda
MMA Summit Colombia 2019
Wednesday, November 13, 2019
Acreditación y café / Registration and coffee
Apertura / Opening remarks
Thais Schauff
VP de Operações LATAM
MMA
MMA Mobile Report Colombia: estudio sobre el comportamiento del mobiler colombiano / MMA Mobile Repot Colombia: research about the Colombian mobiler behaviour
Juan Camilo Vargas
Client Solutions Director Colombia
GFK
In Partnership With:
Su compania tiene una estrategia de un segundo?
Thais Schauff
VP de Operações LATAM
MMA
Involucre A Su Base De Usuarios Móviles Para La Retención A Largo Plazo
Brent Lorre
Client Growth Manager
Nativex
Claudia Tellez
Senior Manager, Hispanics South Cone
Kayak
Patricia Chicas
Operations Leader, Latinamerica
Xaxis
In Partnership With:
Caso de estudio Motorola: PhoneLife Balance / Case study Motorola: PhoneLife Balance
Luz Muñoz Garcia
Sr. Manager, Marketing Strategy & Planning
Motorola
Los desafíos para hacer crecer una App / Challenges to grow a new App
Abril Bautista
Sales Director LATAM
Adjust
Harrison Arrieta
Head of Growth
Picap
In Partnership With:
McDonald's Fries List: Transformando nuestras papas en música / McDonalds's Fries List: Turning our french fries into music
Ana María Montoya
Directora de Mercadeo de Arcos Dorados para Caribe
Arcos Dorados
In Partnership With:
MOVii aumenta su eficiencia con CleverTap" / MOVii increases its efficency with CleverTap
Daniela Echenique Ballesteros
Growth Manager
CleverTap
Mónica Saavedra
Especialista en Mercadeo Estratégico, Ingeniera Industrial
MOVii
In Partnership With:
Tendencias que dan forma a las finanzas Mobile en Latinoamerica / Trends shaping mobile finance in Latin America
Guilherme Basani
Sales Executive
Appsflyer
Francisco Tamayo
Gerente de Mercadeo
Bancolombia
Andrés Sáenz
Head of Performance Digital
Bancolombia
In Partnership With:
Comienza una nueva era en la privacidad de Datos
Alberto Pardo
Founder & CEO
Adsmovil
Carolina Solanilla
CEO
Navegg
Lorenzo Villegas
Lawyer and partner of CMS
CMS
David Luna
Director
Tanque de Pensamiento Al Centro
In Partnership With:
5G: por qué es tan importante pensar en esto ahora? / 5G: why is it so important to think about it right now?
Felipe Molina
Programmatic Lead, Latin America
Yahoo
Encerramiento / Final remarks & draw
Thais Schauff
VP de Operações LATAM
MMA
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